Digital Marketing Strategist

Fabuwood Cabinetry Corp•Newark, NJ

About The Position

Fabuwood is seeking a results-driven digital marketing professional to own and execute the company’s digital marketing programs across CRM and email, paid media, and other digital channels. This hands-on role combines strategy, execution, coordination, and analysis. The position manages day-to-day CRM and email activity, oversees paid advertising, coordinates with internal teams and external partners, and continually improves performance across the digital customer journey. The role reports to the Digital Marketing Manager and owns assigned digital marketing metrics on Fabuwood’s scorecard. Success requires reliable follow-through and reporting, and the ability to turn performance data into clear recommendations and next steps. The schedule is Monday through Thursday, 8:00 AM–5:00 PM, and Friday, 8:00 AM–12:00 PM. The role plans, builds, tests, schedules, and deploys email campaigns; manages segmentation, workflows, automation, personalization, lead routing, and lifecycle stages; monitors campaign performance and deliverability; and oversees paid media campaigns across platforms such as Google, Meta, and YouTube. It also maintains scorecard metrics, dashboards, and recurring reports; analyzes performance across audiences, campaigns, channels, and funnel stages; and collaborates with stakeholders and partners to improve tracking, attribution, data quality, and reporting. The role develops digital channel plans supporting product launches, dealer initiatives, A+D programs, events, brand campaigns, and lead-generation goals. It manages timelines, priorities, budgets, vendors, and deliverables, and collaborates with creative, content, project management, sales, IT, and other teams. The specialist is expected to stay current on platform changes, digital best practices, privacy requirements, and relevant emerging opportunities.

Requirements

3–5 years of hands-on digital marketing experience across CRM/email, paid media, analytics, or related channels.
Strong working knowledge of HubSpot or a comparable CRM and marketing automation platform, including email creation, segmentation, workflows, reporting, and database management.
Experience managing or overseeing paid media campaigns and interpreting performance across major advertising platforms.
Strong analytical skills, including maintaining scorecard metrics, building clear reports, identifying meaningful insights, and recommending next steps.
Understanding of campaign tracking, conversion measurement, attribution, audience segmentation, and funnel performance.
Excellent project-management, organizational, and follow-through skills, with the ability to manage multiple priorities in a fast-paced environment.
Strong written and verbal communication skills and the ability to explain performance to marketing and non-marketing stakeholders.
A proactive, accountable mindset, strong attention to detail, and commitment to continuous improvement.

Nice To Haves

Experience with Google Analytics 4, Google Ads, Meta Ads Manager, Looker Studio, and social media management or reporting tools.
Familiarity with lead nurturing, A/B testing, and marketing attribution.
Experience working with agencies, media partners, freelancers, or other outside vendors.
Experience in cabinetry, building products, home improvement, manufacturing, or a dealer-based business model.

Responsibilities

Own the day-to-day management and execution of Fabuwood’s CRM and email marketing program in HubSpot.
Plan, build, test, schedule, and deploy newsletters, product communications, promotions, event follow-up, onboarding, nurture, and re-engagement email campaigns.
Manage audience segmentation, lists, workflows, automation, personalization, lead routing, and lifecycle stages.
Monitor deliverability, engagement, conversions, list health, and campaign performance, using testing and analysis to improve results.
Manage or oversee paid digital media, including campaign strategy, audience targeting, budgets, creative requirements, landing pages, tracking, optimization, and reporting.
Review paid media performance and recommend improvements to efficiency, lead quality, conversion, and return on marketing investment.
Own assigned digital marketing scorecard metrics, including their accuracy, timeliness, definitions, targets, and reporting cadence.
Maintain dashboards and recurring reports covering accountable activity.
Analyze performance by audience, campaign, channel, and funnel stage to identify trends, risks, gaps, and opportunities.
Translate data into insights, recommendations, and action plans for the Digital Marketing Manager and broader marketing team.
Work with internal stakeholders and partners to improve tracking, attribution, data quality, and reporting consistency.
Develop digital channel plans supporting product launches, dealer initiatives, A+D programs, events, brand campaigns, and lead-generation goals.
Manage digital marketing timelines, priorities, budgets, vendors, and deliverables, escalating risks or performance concerns when needed.
Collaborate with creative, content, project management, sales, IT, and other teams to keep campaigns aligned and moving forward.
Stay current on platform changes, digital best practices, privacy requirements, and emerging opportunities relevant to Fabuwood’s audiences.