Digital Marketing Strategist

Cardinal Group Companies•Denver, CO

16h•$78,000 - $83,000

About The Position

Agency FIFTY3 is hiring a Digital Marketing Strategist to support digital marketing across a portfolio of real estate communities. The role manages community websites and Internet Listing Services, collaborates with agencies on SEO and paid media performance, and maintains accurate analytics and tracking. It also manages vendor relationships and coordinates the setup and activation of new properties, including contracts, internal approvals, and community configuration. Additional work may include Google Business Profile and Yext, scalable processes, BI data and KPI roadmaps, budget recommendations for new deals, and sharing digital marketing trends with the Leasing & Marketing team. Agency FIFTY3 is headquartered in Denver, Colorado, and offers the flexibility to work remotely across the United States. The company describes its culture as collaborative and focused on innovation, growth, development, and recognition, and states its commitment to a diverse, equitable, and inclusive workplace. If performed in Colorado, the listed salary range is $78,000–$83,000, plus bonus potential. Eligible employees may participate in the company benefits plan; health, vision, and dental coverage are mentioned.

Requirements

Intermediate to advanced working knowledge of AI tools, including Gemini.
Four to six years of experience in a digital marketing role; multifamily, real estate, or high-volume B2C experience is preferred.
Hands-on experience managing and updating websites via WordPress.
Solid understanding of digital advertising principles and ability to interpret performance reports and tell a compelling story based on data.
Proficiency with Google Analytics (GA4) and Google Tag Manager (GTM).
Strong organizational skills and ability to manage multiple campaigns and projects across a large portfolio.
Excellent communication skills, including ability to translate technical marketing data into clear, actionable business insights.
Understanding of and compliance with Fair Housing Laws and standards.
Ability to embody Cardinal Culture and Cardinal Core Values.

Nice To Haves

Experience in multifamily, real estate, or high-volume B2C digital marketing.

Responsibilities

Update community websites in WordPress, including specials, site content, and photos; troubleshoot issues as needed and understand how websites display PMS data through the API and portfolio setup standards.
Collaborate with agencies on SEO and paid media strategy performance; interpret monthly reports and communicate results and recommended optimizations to Portfolio Sales & Marketing or clients as needed.
Manage Internet Listing Services (ILS) platforms, ensuring compelling content and accurate tracking across major third-party listing sites; interpret monthly reports and communicate results and recommended optimizations.
Maintain the integrity of Google Analytics 4 (GA4) setup and Google Tag Manager (GTM) implementations, including accurate tracking, goal setup, and data collection.
Manage key relationships and day-to-day communication with digital marketing vendors, including ILS providers.
Own setup and activation of new properties by facilitating contract agreements and internal approvals and coordinating with vendors to ensure timely, accurate community configuration and launch.
Potentially support Google Business Profile (GBP) and Yext, create scalable processes, ensure relevant digital marketing data and KPIs are on the BI tool roadmap, recommend digital marketing budgets for new deals, and keep the Leasing & Marketing team informed about digital marketing trends.