Digital Marketing Strategist

Zimmer Communications•Columbia, MO

About The Position

Zimmer Communications is seeking a digital marketing professional to support client growth and help expand its digital marketing department. The role involves monitoring, collecting, and analyzing campaign data; optimizing campaign performance; preparing client presentations; and collaborating with sales and marketing teams. The successful candidate will be analytical, detail-oriented, organized, and able to communicate clearly in a team environment while identifying digital trends and effective client strategies. The position supports current and new B2B accounts, manages digital campaigns across multiple formats, contributes to sales and client meetings, develops strategies to meet client and revenue goals, and provides training and campaign support to colleagues. It also works with leadership to innovate and grow the department through new technologies and capabilities.

Requirements

At least 2 years of digital marketing experience or equivalent experience.
Google Ads Search Certification.
Google Analytics Individual Qualification.
Understanding of digital marketing metrics and experience analyzing digital marketing performance.
Experience managing Google Ads search campaigns.
Working knowledge of Google Analytics.
Working knowledge of targeted display, video (YouTube), and streaming TV advertising.
Working knowledge of new digital media capabilities.
Effective relationship-building, customer service, communication, and negotiation skills.
Goal-oriented, with a passion for helping clients grow.
Sales-driven and marketing-minded.

Nice To Haves

Familiarity with GA4.
College degree preferred.
Passion for new and emerging marketing technology.

Responsibilities

Support B2B digital sales for current and new accounts.
Manage large and small digital campaigns, including SEM, display, video, remarketing, and Connected TV.
Join the sales team in client meetings to help close digital accounts.
Own digital marketing strategies designed to achieve client goals.
Develop digital strategies with the internal team to achieve revenue goals.
Monitor and adjust digital campaigns weekly to achieve client goals.
Work with the leadership team to innovate and grow the digital department.
Meet regularly with sales staff to provide support and feedback on digital platforms.
Conduct monthly meetings with current digital clients to review analytics and pacing against client goals and objectives.
Provide digital training for sales management, account executives, and other team members.
Grow the digital department and revenue through new technology and capabilities to maintain a competitive market advantage.
Monitor, collect, and analyze campaign data; optimize campaign performance; prepare client presentations; and communicate with sales and marketing teams about campaigns.