Digital Marketing Strategist
About The Position
The Digital Marketing Strategist implements changes, updates, and new features on digital platforms for leading neurology publications to serve readers with current neurology research. The role optimizes audience-engagement strategies across journal websites and develops and executes social media content, including paid posts, while collaborating with podcast and other multimedia team members. Working closely with editorial teams, the AAN Operations Division, content owners, and vendors, the Strategist creates consistent, accessible, measurable, and user-centered experiences. The position is primarily remote, with the ability to work remotely and a requirement to work in the Minneapolis office as needed or requested. Minimal travel is required, up to 5%, and some evenings and weekends are required.
Requirements
- Bachelor’s degree in English, Communications, Humanities, or a related field.
- Minimum of 5 years of experience working in a web environment, using web tools, and developing and editing content.
- Demonstrated ability to uphold the AAN’s values.
- Experience managing social media accounts within a defined governance framework.
- Experience with web editing and content management systems.
- Experience with podcast or multimedia production, publishing, distribution, or analytics.
- Experience applying brand standards across websites, social channels, paid media, and multimedia.
- Demonstrated judgment in distinguishing editorial decisions from channel, brand, and promotional decisions.
- Excellent written and verbal communication skills.
- Strong organizational skills and outstanding attention to detail.
- Ability to meet tight deadlines and handle multiple projects simultaneously.
- Strong analytical and problem-solving skills.
- Proficiency with advanced HTML, Adobe Photoshop, Google Analytics, CSS, and JavaScript.
- SEO knowledge and experience.
- Broad knowledge of digital best practices.
- Relevant education and/or experience exceeding the required qualifications may be substituted on a year-for-year basis.
Nice To Haves
- Experience with UI/UX practices.
- Proficiency with Microsoft Power BI.
Responsibilities
- Implement changes, updates, and new features on publications’ digital platforms.
- Optimize audience-engagement strategies across journal websites.
- Develop and execute social media posts, including paid social posts.
- Collaborate with podcast and other multimedia team members.
- Work with editorial teams, the AAN Operations Division, content owners, and vendors to create consistent, accessible, measurable, and user-centered experiences.
Benefits
- Flexible work arrangements.
- Generous paid time off and holidays.
- Comprehensive wellness programs.
- Paid parental, family, and bereavement leave.
- Competitive salary and incentive program.
- 10.5% 401(k) contribution and financial planning resources.
- Paid life insurance and short- and long-term disability insurance.
- Tuition reimbursement.
- Professional development opportunities.
- Diversity, Equity, and Inclusion training programs.
- Monetary years-of-service recognition awards.
- Employee awards and peer recognition.
- Team-building events and company celebrations.
- Diversity, Equity, and Inclusion initiatives.
- Volunteer days and charitable giving programs.
- Comprehensive health coverage with medical, dental, and vision plans.
- Telemedicine and mental health resources.
- Onsite workout facility.
- Gender-neutral restroom, wellness room, and lactation room.
- Transportation subsidy.
- Flavored waters and onsite fitness.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
