Digital Marketing Strategist

Johnson Health Tech North America Inc•Cottage Grove, WI

1d•Onsite

About The Position

The Digital Marketing Strategist supports and executes digital marketing initiatives, with an emphasis on content strategy that improves visibility, engagement, and conversion. The role develops and activates keyword-informed website and landing-page content, supports email and campaign initiatives, and manages day-to-day social strategy and publishing. Working with brand stakeholders, creative and web partners, and international teams, the strategist coordinates localized and translated content updates through the CMS, maintains digital content calendars, and helps deliver digital launches and optimizations across web, email, and social channels. The role tracks and interprets web and social performance metrics to provide insights and recommendations for improvement. This is a hands-on, non-supervisory role combining strategic planning, execution, and continuous optimization.

Requirements

Bachelor’s degree in business, marketing, or a related field.
Three to five years of demonstrated success in B2B digital marketing and content initiatives, including SEO/SEM, web content, email, social, and/or digital campaigns.
Experience using CMS platforms, Google Analytics, and social publishing tools.
Proficiency in Microsoft Office Suite.
Comfort working across global teams and supporting localization and translation workflows.
Ability to maintain concentration and attention to detail while managing multiple priorities.
Ability to reason, analyze information, and make sound decisions promptly.
Ability to work independently and collaboratively and interact professionally with colleagues, leadership, and external partners.
Ability to perform the listed physical and communication requirements of the position.

Nice To Haves

Exposure to influencer programs or partner marketing.

Responsibilities

Partner with brand marketing teams to develop and activate content strategy across web, email, and social channels, informed by SEO insights and audience needs.
Update and maintain website pages and landing pages in the CMS, ensuring accuracy, relevance, accessibility, and SEO best practices.
Coordinate translated content updates and approvals for international brand websites.
Partner with international teams to localize website content and campaign assets.
Participate in website audits, uphold brand standards, and implement or coordinate updates to ensure accuracy, consistency, and quality.
Support global digital marketing activities that enhance brand awareness and customer experience.
Assist with building and updating campaign assets, including landing pages and email content.
Coordinate inputs, reviews, and approvals to keep digital initiatives aligned with campaign timelines.
Own day-to-day execution of multi-channel social strategy across priority platforms.
Maintain the global social content calendar, coordinate stakeholder inputs and approvals, and schedule posts using social publishing tools.
Support social content development with brand stakeholders and creative resources.
Participate in community engagement and forum activities as appropriate for brand channels.
Monitor social performance metrics and recommend improvements to engagement and reach.
Identify social trends and opportunities to keep the brand presence current and effective.
Design and activate B2B influencer and partner collaboration strategies aligned with commercial brand goals, as needed.
Identify and vet potential influencers, advocates, and partners; coordinate collaborations, campaigns, and content activations.
Track influencer and partner collaboration results and adjust approaches based on performance and business priorities.
Track, report, and analyze digital metrics, including sessions, page views, engagement, acquisition, and bounce rate.
Translate performance data into insights and recommendations that support optimization and testing.
Stay informed about digital marketing trends and propose ideas for experimentation and improvement.
Support other marketing projects as needed.