Digital Marketing Strategist
About The Position
The Digital Marketing Strategist supports and executes digital marketing initiatives, with a strong emphasis on content strategy that improves visibility, engagement, and conversion. The role develops and activates keyword-informed website and landing-page content, supports email and campaign initiatives, and manages day-to-day social strategy and publishing to strengthen the company’s digital presence. Working with brand stakeholders, creative and web partners, and international teams, the Strategist coordinates localized and translated content updates through the CMS, maintains digital content calendars, and helps deliver and optimize digital launches across web, email, and social channels. The position tracks and interprets web and social performance metrics to identify insights and recommendations for ongoing improvements. This is a hands-on, non-supervisory role combining strategic planning with execution and continuous optimization across digital marketing platforms and tools. Johnson Health Tech is one of the world’s largest and fastest-growing fitness equipment manufacturers. It serves customers in more than 60 countries through commercial and residential fitness brands, with a mission to delight customers through innovative products, quality, and customer experience.
Requirements
- Bachelor’s degree in business, marketing, or a related field.
- Three to five years of demonstrated success in B2B digital marketing and content initiatives, including SEO/SEM, web content, email, social, and/or digital campaigns.
- Experience using CMS platforms, Google Analytics, and social publishing tools.
- Experience developing and executing web content and social media strategies.
- Proficiency in Microsoft Office Suite.
- Comfort working across global teams and supporting localization and translation workflows.
Nice To Haves
- Exposure to influencer programs or partner marketing.
Responsibilities
- Partner with brand marketing teams to develop and activate a content strategy across web, email, and social channels, informed by SEO insights and audience needs.
- Update and maintain website and landing-page content in the CMS, ensuring accuracy, relevance, accessibility, and SEO best practices.
- Coordinate translated content updates and approvals for international brand websites.
- Work with international teams to localize website content and campaign assets.
- Participate in website audits for accuracy, brand consistency, and quality; implement updates or coordinate changes with internal partners.
- Uphold brand standards across digital touchpoints.
- Support global digital marketing activities that enhance brand awareness and customer experience.
- Assist with building and updating campaign assets, including landing pages and email content.
- Coordinate inputs, reviews, and approvals to meet campaign timelines.
- Own day-to-day execution of multi-channel social strategy across priority platforms.
- Maintain the global social content calendar, coordinate stakeholder inputs and approvals, and schedule posts using social publishing tools.
- Support social content development with brand stakeholders and creative resources.
- Participate in community engagement and forum activity as appropriate for brand channels.
- Monitor social performance metrics and recommend optimizations to improve engagement and reach.
- Identify social trends and opportunities to keep the brand presence current and effective.
- As needed, design and activate B2B influencer and partner collaboration strategies aligned with commercial brand goals.
- Identify and vet potential influencers, advocates, and partners; coordinate collaborations, campaigns, and content activations.
- Track influencer and partner collaboration results and effectiveness, adjusting the approach based on performance and business priorities.
- Track, report, and analyze digital metrics, including sessions, page views, engagement, acquisition, and bounce rate.
- Translate performance data into insights and recommendations that support optimization and testing.
- Stay informed about digital marketing trends and propose ideas for experimentation and improvement.
- Support other marketing projects as needed.
Benefits
- Medical, dental, and vision insurance.
- Company-paid life insurance and AD&D coverage.
- 401(k) retirement savings plan.
- Paid time off (PTO).
- FSA and HSA options.
- Employee product discounts.
- Wellness resources.
- Employee assistance programs.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
