Senior Digital Marketing Strategist

Gallagher • Lakewood Ranch, FL

1d

About The Position

At Gallagher, the Senior Digital Marketing Strategist leads digital marketing work to drive customer growth, enrollment, retention, and revenue. The role combines strategy with hands-on execution, with performance measured by customer acquisition cost (CAC), return on ad spend (ROAS), conversion rates, lifetime value (LTV), revenue, and return on investment (ROI).

The strategist owns acquisition strategy, testing priorities, website optimization, and lifecycle marketing. They work closely with product, enrollment, sales, and web teams to improve the full customer journey, from first click through enrollment, onboarding, retention, and re-engagement. The role also supports search visibility through SEO, GEO, content, and technical updates, while maintaining clear reporting and attribution for business partners.

Requirements

• Bachelor's degree.
• 3 years of related experience.

Nice To Haves

• Ability to plan and run paid and organic digital marketing programs.
• Knowledge of building and improving acquisition paths and lifecycle campaigns.
• Ability to analyze CAC, ROAS, conversion rates, LTV, and ROI.
• Experience testing creative, audiences, landing pages, forms, and website changes.
• Familiarity with SEO, GEO, CRO, analytics, and attribution reports.
• Ability to turn performance data into clear next steps for product, enrollment, sales, and web partners.
• Clear communication and sharing updates that help teams act.
• Curiosity, willingness to test new ideas, and ability to adjust based on learnings.
• Careful decision-making that keeps customer trust in mind.

Responsibilities

• Build and run digital marketing plans to bring in customers ready to act and support growth across the customer journey.
• Manage marketing work from first click through enrollment, onboarding, retention, and re-engagement.
• Own acquisition strategy, testing priorities, website optimization, and lifecycle marketing.
• Test campaigns, audiences, creative, landing pages, forms, and website changes.
• Use test results to guide budget decisions, improve conversion rates, and scale successful approaches.
• Improve search visibility through SEO, GEO, content, and technical updates.
• Maintain clear reporting and attribution for business partners.
• Collaborate with product, enrollment, sales, and web teams to improve the customer journey.

Benefits

• Competitive compensation
• Comprehensive benefits programs designed to support well-being
• Career development opportunities and ongoing learning
• Collaborative, people-first culture with accessible leadership
• Opportunity to do meaningful work with global reach and local impact

What This Job Offers

• Job Type: Full-time
• Career Level: Senior