Content Marketing Strategist

The Nebraska Medical Center•Omaha, NE
•Onsite

About The Position

Clarkson College is seeking a creative, trend-savvy, audience-centered Content Marketing Strategist to manage the College’s social media presence and develop engaging content for its website and print materials. The strategist will promote the College by telling distinctive stories about students, staff, faculty, and alumni through print, video, photography, and social media. This role supports awareness of Clarkson College and collaborates internally to ensure messaging aligns with the College’s brand. The position writes and edits copy for internal and external marketing and communications initiatives, maintaining accuracy and following the institution’s established positioning, voice, brand style guidelines, and Associated Press (AP) style. It is an on-campus position in Omaha, Nebraska. Candidates may be asked to submit a portfolio of original work.

Requirements

  • At least one year of relevant marketing, communications, or digital media experience; internship experience may count toward this requirement.
  • Bachelor’s degree in marketing, English, journalism, communications, or a related field.
  • Exceptional verbal and written communication skills.
  • Ability to develop and write engaging content for different mediums, including blogs and social media.
  • Experience writing, ideating, and executing best practices for social media platforms, including TikTok, Instagram, and YouTube.
  • Strong planning skills and attention to detail, with the ability to prioritize and complete multiple assignments concurrently, meet deadlines, and maintain accuracy.
  • Experience and proficiency using Microsoft Office, including Word, PowerPoint, and Excel.
  • Ability to work independently, manage deadlines, and collaborate within a team environment.

Nice To Haves

  • Experience with video production and editing systems.
  • Experience with social media management platforms.
  • Experience with publishing software such as InDesign, Illustrator, Adobe Photoshop, and Canva.
  • Experience or training in graphic design.
  • Experience with content management systems.

Responsibilities

  • Manage Clarkson College’s social media presence.
  • Develop engaging content for the College’s website and print materials.
  • Create and share stories about students, staff, faculty, and alumni through print, video, photography, and social media.
  • Collaborate internally to ensure key messaging is on brand.
  • Write and edit copy for internal and external marketing and communications initiatives.
  • Follow the institution’s established positioning and voice, brand style guidelines, and Associated Press (AP) style.
  • Plan and execute content for social media platforms, including TikTok, Instagram, and YouTube.

Benefits

  • Flexible work schedule
  • Family-friendly benefits
  • Paid time off
  • Retirement match contribution
  • Medical, dental, and vision insurance
  • Tuition benefits for employees, dependents, and spouses
  • Support for community involvement
  • Wellness incentives
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