AVP, Marketing Content Strategist

The Carlyle Group Employee Co. • Washington, DC

6d • Hybrid

About The Position

Carlyle is seeking an experienced content strategist, writer, and editor to join its Marketing team. The role combines hands-on writing and editing with ownership of how content marketing campaigns communicate Carlyle’s investment strategy and business results across Global Private Equity, Global Credit, and Carlyle AlpInvest. The content should be commercially astute, investor-facing, and suited to the platforms where it appears.

Reporting to the Head of Content, this person will help develop and execute Carlyle’s worldwide content and digital marketing strategy. They will work with investment-team subject matter experts to produce timely, accurate market perspectives that support investment decision-making, and collaborate with colleagues in media, event marketing, internal and executive communications, social media, multimedia, digital experience, and the creative studio.

The role is based in Washington, D.C. or New York, NY, with an in-office requirement of four days per week.

Requirements

• Bachelor’s degree required.
• At least 6 years of relevant overall experience.
• Proven experience writing and editing content marketing for institutional investors, financial advisors, and/or high-net-worth investors.
• Financial and market fluency sufficient to translate complex investment concepts into compelling, differentiated narratives.
• Track record of creating content that performs on social and digital platforms, with fluency in platform norms, formats, and trends, including LinkedIn, Instagram, and podcast/video.
• Experience coordinating multi-channel content projects across teams using different tools and systems, without formal management authority over those teams.
• Experience developing and maintaining an editorial calendar or content strategy roadmap that translates business priorities into a coherent content narrative over time.
• Demonstrated ability to solve cross-team roadblocks and reprioritize competing workloads independently.
• Experience directing or managing freelance or contract writers, including assigning work and providing developmental feedback.
• Experience partnering with Legal and Compliance on regulated marketing content.
• Strong storytelling, writing, and copyediting skills, with curiosity about markets and investment strategy and the judgment to communicate complex ideas in a differentiated brand voice.
• Ability to define and evolve an editorial point of view and content roadmap.
• Strong project coordination skills and experience working cross-functionally with global teams to prioritize and execute parallel projects.
• Ability to influence and operate effectively in a fast-paced, evolving, matrixed environment.
• Comfort leveraging AI tools for drafting, editing, research, and content operations, with sound judgment about human review and brand voice.
• Ability to hold others accountable to deadlines and processes without formal management authority.
• Strong organization, attention to detail, judgment, and diplomatic relationship-building skills.

Nice To Haves

• Concentration in marketing, communications, journalism, or a related field.
• Certificate in Content Strategy, Project Management, or a related field.
• Experience in content marketing, journalism/editorial, or content operations within financial services.
• Familiarity with Microsoft 365 tools, including Lists, Teams, and SharePoint, or comparable project-tracking systems such as Monday.com or Kanban/Agile boards.

Responsibilities

• Develop, write, and edit marketing content across long-form articles and research, video and podcast scripts, email, social media, and in-person events.
• Translate Carlyle’s investment perspectives and business priorities into compelling narratives for institutional investors and wealth audiences, including advisors and UHNW/HNW audiences.
• Help shape and execute Carlyle’s editorial point of view and content strategy, including ownership of the editorial calendar.
• Ensure individual content initiatives align with consistent themes, audience priorities, and business objectives across segments and channels.
• Develop deep knowledge of Carlyle’s investment strategies and market positioning across Global Private Equity, Global Credit, and Carlyle AlpInvest.
• Adapt Carlyle’s voice and storytelling to social and digital platform norms, emerging formats, audience behaviors, and evolving content discovery while meeting brand and compliance standards.
• Direct and develop freelance and contract writers by assigning work, providing developmental editing and brand voice direction, and maintaining editorial quality.
• Lead editorial strategy for complex, high-profile campaigns, defining the core narrative and ensuring it translates cohesively across content, creative, multimedia, social, and other audience touchpoints.
• Serve as an editorial lead across Content, Creative Studio, Multimedia, and Social Media, aligning narratives, priorities, and execution across channels.
• Use audience insights and content performance data to identify opportunities, optimize content, and inform editorial priorities and formats.
• Partner with Legal and Compliance to navigate review requirements and ensure content meets applicable standards before publication.
• Advise firm partners and stakeholders on storytelling, messaging, structure, and brand voice, constructively challenging and improving content where appropriate.
• Support the Head of Content in advancing broader editorial priorities, team processes, and ways of working.

Benefits

• Retirement benefits
• Health insurance
• Life insurance
• Disability benefits
• Paid time off
• Paid holidays
• Family planning benefits
• Wellness programs
• Potential eligibility to participate in an annual discretionary incentive program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior