Content Strategist

Buck Mason • Los Angeles, CA

7d • $75,000 - $85,000 • Onsite

About The Position

Buck Mason is hiring a Content Strategist to define how the brand sounds and what its content is intended to achieve across email, site, social, paid, and in-store channels. This role combines content strategy and hands-on writing, with responsibility for the brand voice, content principles, and consistency across the brand. The strategist sets objectives and identifies the customer for each brief, then develops copy suited to its purpose.

The role requires deep knowledge of menswear and womenswear, including garment construction, fabric, and fit, and the ability to turn products and core franchises into distinctive, enduring stories. The strategist partners with merchandising, design, marketing, creative, and email teams on product and go-to-market storytelling, reviews work for quality and consistency, and evaluates performance using product page conversion, email click rate, and social engagement.

The position is full-time and onsite five days per week at Buck Mason's Los Angeles headquarters. It reports to the VP of Digital.

Requirements

• At least 4 years of experience in copywriting, content strategy, or editorial.
• A clear, well-reasoned point of view on content and the ability to explain why a piece works.
• Deep working knowledge of menswear and womenswear, including construction, fabric, fit, and how people wear clothes.
• Customer-centric writing and the ability to describe the intended customer.
• Excellent writing skills and range, from concise product copy to longer storytelling.
• Ability to own both strategy and execution, including writing the copy.
• Strong taste and attention to detail across wording and layout.
• Ability to articulate brand principles and reject content that does not fit the brand.
• Collaborative, direct communication and the ability to help colleagues improve.
• A portfolio demonstrating taste, restraint, and voice across multiple channels.

Nice To Haves

• Experience at an apparel or lifestyle brand with a distinct voice.

Responsibilities

• Set content strategy across channels, determining what the brand says, where it appears, the voice it uses, and why.
• Own and evolve the brand voice, write its guidelines, and model them in the work.
• Define the objective and customer for each content brief before writing.
• Write product descriptions and names, email and site copy, social content, campaign lines, and long-form stories.
• Partner with merchandising, design, and marketing teams to align product, imagery, and words.
• Develop and maintain a point of view on products, including their fabric, construction, fit, and purpose across menswear and womenswear.
• Turn core product franchises into distinctive, lasting platforms with ownable names, language, and ideas, and tell those stories across channels.
• Help drive go-to-market storytelling by shaping monthly messaging and ensuring the calendar presents a sequence of customer-relevant stories.
• Review brand content for consistency and quality and provide direct, useful feedback.
• Monitor product page conversion, email click rate, and social engagement weekly and adjust content accordingly.
• Ensure people across Buck Mason can articulate the brand's point of view and that the brand sounds consistent.

Benefits

• Buck Mason covers 80% of the monthly cost of employee-only health plans and 50% of dependent plan costs.
• PPO and HMO medical plan options through Anthem, with vision and dental plans through Principal.
• HSA and FSA options.
• 401(k) match: 100% of the first 3% contributed and 50% of the next 2%, for a maximum employer match of 4% when the employee contributes 5%.
• $80 monthly cell-phone plan reimbursement, excluding the device.
• Up to $50 monthly wellness reimbursement for gym memberships, fitness classes, or mental health expenses.
• 12 weeks of paid maternity leave.
• 4 weeks of paid paternity leave.
• No probationary period for maternity or paternity leave eligibility; state benefits apply first, with Buck Mason covering the remainder of the employee's bi-weekly salary.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed