Content Strategist

Procore Technologies • Austin, TX

9d

About The Position

Procore Technologies is seeking a Content Strategist to build connected web experiences and content journeys that help construction professionals solve problems and understand how Procore can help. The role is part of the Content Marketing team and works closely with product marketing, campaign managers, customer advocacy, brand, and web teams to drive pipeline through authoritative storytelling and data-driven insights. Success requires strengths in content strategy, SEO/AEO, and cross-functional collaboration.

The position is based in Procore’s Austin, Texas office, with consideration for highly qualified remote candidates, and reports to the Senior Content Manager. The strategist plans and writes authoritative content, sets topic-area strategy using audience questions and search and performance data, and connects content across the website into useful journeys. The role also partners on creative assets and web experiences, measures content’s contribution to pipeline, conducts remote subject matter expert interviews, and uses AI tools judiciously while prioritizing human stories and judgment.

The role offers a stated annual base pay range of USD 1.00 to USD 225,000.25 and may also be eligible for equity compensation and/or bonus incentive compensation. Actual compensation depends on job-related skills, experience, education or training, and location.

Requirements

• Bachelor’s degree in English, Communication, Journalism, Marketing, or another related area of study, or equivalent practical experience.
• 3 to 5 years of experience in content strategy, content marketing, editorial, or a related field.
• A portfolio of published work demonstrating projects or a body of work across funnel stages, connected into a journey.
• Firm grasp of SEO and AEO (Answer Engine Optimization) fundamentals.
• Experience interviewing subject matter experts and translating complex, detail-heavy topics into clear, simple language.
• Experience using AI tools to improve efficiency, with strong judgment about where human stories and perspectives matter most.
• High bar for quality, sound judgment, a strong point of view supported by results, and commitment to progress and continuous improvement.

Nice To Haves

• Experience in the construction industry is helpful but not required.
• Potentially relevant backgrounds include B2B SaaS content marketing or editorial strategy; technical or construction industry journalism; digital content and SEO strategy; and corporate communications or media relations.

Responsibilities

• Plan and write authoritative articles that educate readers, frame their challenges, and show how technology and Procore can help.
• Set content strategy for assigned topic areas using audience questions, search data, and performance data to determine what content to create.
• Create content designed to earn visibility in search and AI search by comprehensively answering questions and anticipating readers’ next questions.
• Connect content into clear journeys across the website, collaborating with product marketing, customer advocacy, and campaign teams to provide readers with a next step.
• Partner with brand and web teams to produce creative assets and web experiences that drive engagement.
• Measure content’s contribution to pipeline and pipeline efficiency, test hypotheses, and propose improvements based on results.
• Schedule and conduct remote interviews with industry subject matter experts.
• Build and maintain a knowledge bank of insights, stories, quotes, and data points.
• Use AI tools judiciously to improve efficiency and surface useful knowledge-bank insights, while prioritizing human stories, perspectives, and judgment.

Benefits

• This role may be eligible for equity compensation and/or bonus incentive compensation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level