Content Strategist

Acrisure • Chicago, IL

4d • Onsite

About The Position

Acrisure is seeking a Content Strategist to develop and execute content strategy that supports demand generation across the buying journey for a growing portfolio. The role turns messaging and positioning into scalable, high-performing content assets that engage buyers, influence behavior, build preference, and drive business outcomes. It identifies content themes and assets, builds project plans, and delivers high-quality materials ready for market.

The Content Strategist partners closely with Product Marketing, Campaigns, Performance Marketing, Digital, and Sales Enablement. The role bridges strategy and execution to bring Acrisure’s innovation solutions to life, help buyers evaluate solutions for their business needs, and demonstrate the value of Acrisure’s offerings. Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership.

Requirements

• Proven experience developing and executing content strategies in B2B or complex marketing environments.
• Exceptional storytelling ability and a strong sense of editorial taste and content quality.
• Deep understanding of human nature, buyer behavior, and content performance across channels.
• High attention to detail and commitment to craft, consistency, and accuracy.
• Strong collaboration skills and experience working across Product Marketing, Demand Generation, Campaigns, SEO, and Sales Enablement.
• Interest in and experience experimenting with AI tools to improve content workflows and outcomes.
• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
• At least 7 years of experience in content marketing, editorial, or storytelling roles for B2B organizations.
• Experience building content programs in high-growth, dynamic organizations.

Nice To Haves

• Background in fintech, insurance, financial services, SaaS, enterprise software, or other complex services industries.

Responsibilities

• Translate go-to-market strategy, messaging, positioning, and buyer insights into scalable content frameworks and editorial plans.
• Develop and own a content strategy supporting demand generation campaigns across the buying journey.
• Build and maintain an editorial calendar aligned with business goals, go-to-market strategy, audience needs, and campaign priorities.
• Create and oversee high-quality content assets, including blogs, guides, ebooks, videos, and customer stories.
• Ensure content is on brand, on message, and optimized for its channel, format, and intended buyer-journey stage.
• Adapt and extend core content into multiple formats to maximize reach, reuse, and performance.
• Collaborate with Product Marketing to turn messaging and positioning into compelling content.
• Partner with Campaigns to support integrated campaign execution.
• Work with Digital to make content discoverable, optimized, and aligned to search intent, including SEO and AEO.
• Maintain high standards for storytelling, clarity, craft, accuracy, and editorial quality across deliverables.
• Evaluate content performance and identify opportunities to improve it.
• Explore and apply AI tools to enhance content ideation, creation, optimization, and scalability while maintaining editorial standards.

Benefits

• Comprehensive medical insurance, dental insurance, and vision insurance.
• Life and disability insurance.
• Fertility benefits and wellness resources.
• Paid sick time.
• Generous paid time off and holidays.
• Employee Assistance Program (EAP) and a complimentary Calm app subscription.
• Immediate vesting in a 401(k) plan.
• Health Savings Account (HSA) and Flexible Spending Account (FSA) options.
• Commuter benefits and employee discount programs.
• Paid maternity leave and paid paternity leave, including for adoptive parents.
• Legal plan options and pet insurance coverage.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior