Content Strategist
About The Position
Acrisure is seeking a Content Strategist to develop and execute content strategy supporting demand generation across the buying journey for a growing portfolio. The role turns messaging and positioning into scalable, high-performing content that engages buyers, influences behavior, builds preference, and drives business outcomes. It identifies themes and assets, creates project plans, and delivers high-quality, market-ready content. The Content Strategist brings strong storytelling, editorial judgment, and attention to detail, with an understanding of buyer behavior and how content performs across channels. The role includes working with subject matter experts and applying AI tools to improve content quality and efficiency. It partners with Product Marketing, Campaigns, Performance Marketing, Digital, and Sales Enablement to align content with business needs and performance goals. This role brings Acrisure’s solutions to life, helps buyers evaluate solutions for their business needs, and demonstrates their value. It bridges strategy and execution to drive engagement and revenue growth. The position requires comfort with an on-site presence to support collaboration, team leadership, and cross-functional partnership.
Requirements
- Proven experience developing and executing content strategies in B2B or complex marketing environments.
- Exceptional storytelling ability and a strong sense of editorial taste and content quality.
- Deep understanding of human nature, buyer behavior, and content performance across channels.
- High attention to detail and commitment to craft, consistency, and accuracy.
- Strong collaboration skills and experience working across Product Marketing, Demand Generation, Campaigns, SEO, and Sales Enablement.
- Interest in and experience experimenting with AI tools to improve content workflows and outcomes.
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
- At least 7 years of experience in content marketing, editorial, or storytelling roles for B2B organizations.
- Experience building content programs in high-growth, dynamic organizations.
Nice To Haves
- Background in fintech, insurance, financial services, SaaS, enterprise software, or other complex services industries.
Responsibilities
- Translate go-to-market strategy, messaging, positioning, and buyer insights into scalable content frameworks and editorial plans.
- Develop and own content strategy supporting demand generation campaigns across the buying journey.
- Build and maintain an editorial calendar aligned with business goals, go-to-market strategy, audience needs, and campaign priorities.
- Create and oversee high-quality content assets, including blogs, guides, ebooks, videos, and customer stories.
- Ensure content is on brand and on message, and optimized for its channel, format, and buyer journey stage.
- Adapt and extend core content into multiple formats to maximize reach, reuse, and performance.
- Collaborate with Product Marketing to turn messaging and positioning into compelling content.
- Partner with Campaigns to support integrated campaign execution.
- Work with Digital to make content discoverable, optimized, and aligned to search intent, including SEO and AEO.
- Maintain high standards for storytelling, clarity, and craft, applying editorial judgment and attention to detail.
- Evaluate content performance and identify opportunities to improve it.
- Explore and apply AI tools for content ideation, creation, optimization, and scalability while maintaining high editorial standards.
Benefits
- Comprehensive medical insurance
- Dental insurance
- Vision insurance
- Life and disability insurance
- Fertility benefits
- Wellness resources
- Paid sick time
- Generous paid time off and holidays
- Employee Assistance Program (EAP)
- Complimentary Calm app subscription
- 401(k) plan with immediate vesting
- Health Savings Account (HSA) and Flexible Spending Account (FSA) options
- Commuter benefits
- Employee discount programs
- Paid maternity leave
- Paid paternity leave, including for adoptive parents
- Legal plan options
- Pet insurance coverage
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What This Job Offers
Job Type
Full-time
Career Level
Senior
