Digital Marketing Content Strategist

Innovations in Wallcoverings, Inc. • New York, NY

3d • $70,000 - $80,000

About The Position

Innovations is seeking a creative, organized, and detail-oriented Digital Marketing Content Strategist to develop and coordinate content that brings the brand to life across digital channels. This hands-on role calls for curiosity, strong creative judgment, and the ability to manage work from concept through completion. The strategist will identify products, projects, materials, and stories that can become engaging content, with an interest in interior design and the design industry.

The role works closely with the Marketing team, Design Studio, creative, sales, and product teams, as well as external partners. The strategist will help create a consistent brand presence, maintain digital content and imagery, support photoshoots and outreach, and use performance metrics to inform future content and marketing strategies. The position is part of a small, collaborative marketing team.

Requirements

• 3–5+ years of experience in digital marketing, social media, content creation, communications, or a related field.
• Bachelor’s degree in Marketing, Communications, Design, or a related field, or equivalent professional experience.
• Strong written, visual, and organizational skills, with a good eye for design, composition, and visual storytelling.
• Understanding of brand voice and how to build a consistent brand across different channels.
• Experience creating content for platforms such as Instagram, Pinterest, LinkedIn, and other digital channels.
• Ability to identify content opportunities and take ideas from concept through execution.
• Familiarity with Adobe Creative Suite, Canva, or comparable creative tools.
• Strong attention to detail and the ability to manage multiple projects and deadlines.
• Ability to work independently while collaborating closely with a creative team and external partners.
• Curiosity, proactivity, willingness to take ownership of projects, and a readiness to bring new ideas and perspectives.
• Strong interest in interior design, architecture, social media, and the design industry.

Nice To Haves

• Experience in luxury goods, interiors, architecture, home furnishings, wallcoverings, or a related industry.
• Experience with content calendars, digital asset management, and basic analytics.

Responsibilities

• Develop and coordinate original ideas and engaging content for social media, email, the website, and other digital channels.
• Create digital content about new collections, products, materials, installations, events, and the design process behind Innovations.
• Manage day-to-day community engagement across platforms.
• Write and edit social captions, email content, product features, and other communications in the Innovations brand voice.
• Develop ideas for image renders and product imagery, working with the Design Studio, Marketing team, and external partners to ensure high-quality execution, accurate product representation, and adherence to brand and visual guidelines.
• Write and edit press releases, product descriptions, collection text, and other brand content, maintaining a clear and consistent voice.
• Help develop and maintain content calendars, digital assets, and project timelines.
• Maintain and update website content and visual imagery.
• Support the planning and coordination of photoshoots, including styling and content needs.
• Coordinate client outreach to secure installation images and project stories.
• Help identify opportunities for partnerships, social advertising, and other ways to expand the brand's reach.
• Analyze social media and website performance metrics to identify trends, evaluate campaign and content effectiveness, and inform future marketing strategies and content development.
• Work with marketing, creative, sales, and product teams to identify opportunities and bring projects to life.
• Stay informed about digital platforms and trends while maintaining an understanding of what is right for the Innovations brand.
• Contribute to a variety of projects and tasks as part of a small, collaborative marketing team.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) retirement savings plan with company match
• Life insurance
• Long-Term Disability (LTD) insurance
• Generous paid time off (PTO)
• Paid company holidays
• Assistance with commuting costs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level