Content Marketing Strategist

AxisCare • Waco, TX

1d • Remote

About The Position

AxisCare is seeking a strategic and creative Content Marketing Strategist to develop and execute content strategies supporting integrated campaigns, organic growth, thought leadership, and broader marketing goals. The role focuses on developing authoritative, discoverable content for traditional search and AI-powered answer engines, translating business priorities and audience needs into content that drives results.

The strategist partners with the Marketing Manager and cross-functional teams to plan and deliver campaigns and content, applies SEO and GEO best practices, and evaluates content performance and search visibility to inform strategy. The role owns projects from concept through execution, writes and edits content across formats, develops repurposing and distribution plans, and establishes repeatable frameworks and workflows. The position is remote and full-time, and reports to the Marketing Manager.

Requirements

• Experience turning business objectives and audience insights into content strategies and campaigns.
• Experience developing content strategies, editorial plans, and integrated campaigns from ideation through execution.
• Strong understanding of SEO and emerging AEO/GEO practices, including structuring content for traditional and AI-powered search visibility.
• Ability to conduct topic, keyword, search intent, and content gap research and translate findings into content opportunities.
• Strong understanding of content architecture, internal linking, authoritative sourcing, and topical authority.
• Exceptional writing, editing, and editorial judgment across long-form, web, email, campaign, and thought leadership content.
• Ability to maintain high standards for content quality, accuracy, originality, brand voice, and source credibility.
• Strong interpersonal and collaboration skills, including the ability to work across functions.
• Ability to independently own projects, make strategic recommendations, and adapt as priorities shift.
• Strong organizational skills and ability to manage multiple priorities and meet deadlines.
• Comfort using AI and emerging technologies to improve workflow efficiency, with sound judgment around responsible use.
• Ability to analyze content and campaign performance and apply insights to future strategy.
• Proficiency with marketing automation and content management tools such as WordPress, HubSpot, and Canva.
• Manual dexterity to use a desktop computer and peripherals; ability to use software and email to perform job functions.

Nice To Haves

• Bachelor's degree in Marketing, Communications, Public Relations, or equivalent experience.
• Four or more years of content marketing, brand marketing, or communications experience, preferably in B2B SaaS, healthcare, or healthtech.
• Experience contributing to or owning integrated marketing campaigns, editorial calendars, or content programs.
• Experience developing content for organic search, with knowledge of SEO and emerging AEO/GEO practices.
• Experience collaborating with subject matter experts, executives, Product Marketing, SEO, demand generation, and creative teams.

Responsibilities

• Develop and execute content strategies and editorial plans based on audience needs, search behavior, industry trends, and marketing priorities.
• Partner with the Marketing Manager and cross-functional teams on campaign themes, messaging, content plans, and supporting assets.
• Collaborate with creative, SEO, Product Marketing, and other teams to deliver content strategies and campaigns, applying SEO and GEO best practices.
• Evaluate content performance, search intent, content gaps, and business priorities to identify opportunities and optimize existing content.
• Develop campaign briefs covering audience targeting, messaging, structure, sourcing, and search optimization.
• Own content projects from concept through execution, coordinating stakeholders, timelines, and deliverables.
• Write and edit blogs, white papers, research reports, web copy, email campaigns, press releases, and thought leadership content.
• Develop strategies to repurpose and distribute cornerstone content across web, email, social, and campaigns.
• Analyze content performance and search visibility and use insights to inform future strategy.
• Stay current on SEO, AEO, GEO, content marketing, and AI search trends and recommend relevant opportunities.
• Use AI and automation where appropriate to streamline workflows while maintaining human judgment and ownership of strategy, accuracy, originality, and brand voice.
• Support brand initiatives such as executive thought leadership, awards, product reviews, and other content projects.
• Perform other duties and responsibilities as assigned by the Marketing Manager.
• Develop repeatable content frameworks, workflows, and standards to improve quality, consistency, and scalability.

Benefits

• Employee medical insurance premiums are covered in full.
• Dental insurance premiums are covered in full for the employee.
• Vision insurance premiums are covered in full for the employee.
• 401(k) with competitive company matching.
• Personal time off, sick leave, and holidays.
• Company-provided laptop and other needed computer equipment.
• Competitive salary and comprehensive benefits package.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed