AVP, Marketing Content Strategist

The Carlyle Group Employee Co.•Washington, DC

2d•Hybrid

About The Position

Carlyle is seeking an experienced content strategist, writer, and editor to join its Marketing team as AVP, Content Strategy. The role combines hands-on writing and editing with responsibility for shaping how content marketing campaigns translate Carlyle’s investment strategy and business results across Global Private Equity, Global Credit, and Carlyle AlpInvest into compelling, commercially astute, investor-facing content suited to each platform. The role reports to the Head of Content and contributes to developing and executing Carlyle’s worldwide content and digital marketing strategy. It partners with investment-team subject matter experts to produce timely, accurate market perspectives that support investment decision-making, and collaborates with teams and colleagues across media, event marketing, internal and executive communications, social media, multimedia, digital experience, and the Creative Studio. The position requires working in the office four days per week. The anticipated base salary for Washington, DC is $140,000–$150,000. The role also offers a comprehensive benefits package and may be eligible for an annual discretionary incentive program, subject to individual and organizational performance.

Requirements

Bachelor’s degree required.
At least 6 years of overall relevant experience required.
Proven experience writing and editing content marketing for institutional investors, financial advisors, and/or high-net-worth investors, with the financial and market fluency to translate complex investment concepts into compelling, differentiated narratives.
Track record of creating content that performs on social and digital platforms, with fluency in current platform norms, formats, and trends across channels such as LinkedIn, Instagram, and podcast/video.
Experience coordinating multichannel content projects across teams using different tools and systems, without formal management authority over those teams.
Experience developing and maintaining an editorial calendar or content strategy roadmap that translates business priorities into a coherent content narrative over time.
Demonstrated ability to resolve cross-team roadblocks and independently reprioritize competing workloads rather than escalating routine conflicts to leadership.
Experience directing or managing freelance or contract writers, including assigning work and providing developmental feedback.
Experience partnering with Legal and Compliance on regulated marketing content.
Strong storytelling, writing, and copyediting skills; curiosity about markets and investment strategy; and sound judgment in translating complex ideas into a differentiated brand voice.
Ability to define and evolve an editorial point of view and content roadmap, not only execute against a brief.
Creative judgment and fluency in social and digital trends, formats, and best practices, with the ability to adapt them to Carlyle’s brand and audience.
Highly organized and detail-oriented, with judgment about when to escalate versus resolve issues independently.
Diplomatic relationship-building skills and ability to work across tools, teams, and seniority levels.
Ability to influence and operate effectively in a fast-paced, evolving, matrixed environment.
Strong project coordination skills and experience working cross-functionally with global teams to prioritize and execute parallel projects.
Comfort leveraging AI tools for drafting, editing, research, and content operations, with sound judgment about the role of human review and brand voice.

Nice To Haves

Concentration in marketing, communications, journalism, or a related field preferred.
Certificate in Content Strategy, Project Management, or a related field is a plus.
Experience in content marketing, journalism/editorial, or content operations within financial services preferred.
Familiarity with Microsoft 365 tools (Lists, Teams, SharePoint) or comparable project-tracking systems such as Monday.com or Kanban/Agile boards is a plus.

Responsibilities

Develop, write, and edit marketing content across formats, including long-form articles and research, video and podcast scripts, email, social media, and in-person events.
Translate Carlyle’s investment perspectives and business priorities into compelling narratives for institutional investors and wealth audiences, including advisors and UHNW/HNW audiences.
Help shape and execute Carlyle’s editorial point of view and content strategy, including ownership of the editorial calendar and alignment of initiatives with audience priorities and business objectives across segments and channels.
Develop deep fluency in Carlyle’s investment strategies and market positioning across Global Private Equity, Global Credit, and Carlyle AlpInvest, and use this knowledge to create relevant audience content.
Track social and digital platform norms, emerging formats, audience behaviors, and content discovery, adapting storytelling to channels while meeting brand and compliance standards.
Direct and develop freelance and contract writers by assigning work, providing developmental editing and brand voice direction, and ensuring editorial quality.
Lead editorial strategy for complex, high-profile campaigns, defining core narratives and ensuring cohesive execution across content, creative, multimedia, social, and other audience touchpoints.
Serve as an editorial lead across Content, Creative Studio, Multimedia, and Social Media to align narratives, priorities, and cross-channel execution.
Use audience insights and content performance data to identify opportunities, optimize content, and inform editorial priorities and formats.
Partner with Legal and Compliance to navigate review requirements and ensure content meets applicable standards before publication.
Advise firm partners and stakeholders on storytelling, messaging, structure, and brand voice, constructively challenging and improving content where appropriate.
Support the Head of Content in advancing editorial priorities, team processes, and ways of working as the content function evolves and grows.