Content Strategist

SupplyHouse.com

5h • $77,009 - $115,514 • Remote

About The Position

SupplyHouse.com is hiring a Content Strategist for its Growth Marketing Team within the Marketing department. Reporting to the SEO Manager, this person will own content strategy, direction, and quality across the company’s blog, SEO landing pages, and product detail pages (PDPs). The role focuses on organic search growth, visibility across AI-powered search platforms, and maintaining a consistent, authentic brand voice. The strategist will work with the Director of Growth Marketing and partners across SEO, Brand, and Product/Merchandising to establish editorial standards, guide content priorities, strengthen the company’s digital presence, and support customer acquisition goals.

This is a remote position open to people who live in, or are willing to relocate to, Arizona, Delaware, Florida, Georgia, Kentucky, Nevada, New Jersey, New York, North Carolina, Ohio, Rhode Island, South Carolina, Tennessee, Texas, Virginia, or Washington. Travel to the Melville, New York headquarters is required three times per year for internal meetings and team-building activities; reasonable and necessary travel expenses are reimbursed. The schedule is Monday through Friday, 8:00 a.m. to 5:00 p.m., with time-zone flexibility. The position is full-time and exempt.

The expected starting base salary is $77,009–$96,261, within a full annual position range of $77,009–$115,514. Starting pay is generally between the minimum and midpoint, based on experience, qualifications, and internal equity; new hires rarely start above the midpoint.

Remote employees are expected to work in a distraction-free environment. Applicants must be authorized to work full-time in the United States; the company does not sponsor work visas.

Requirements

• Bachelor's degree in Marketing or a related business field.
• At least 3 years of content strategy experience, ideally in e-commerce.
• At least 2 years of experience writing and editing for SEO.
• Strong writing and editing skills, including the ability to adapt tone and voice to a brand style guide.
• Experience optimizing content for AI/LLM visibility.

Nice To Haves

• E-commerce content strategy experience is identified as ideal.

Responsibilities

• Develop and maintain a content roadmap for the blog, SEO landing pages, and PDPs, prioritizing topics by search demand, AI-citation potential, and revenue opportunity.
• Define and enforce content structure standards, including headers, schema, answer-first formatting, comparison blocks, and FAQs, to support traditional search rankings and citation by AI answer engines.
• Safeguard the SupplyHouse brand voice and ensure content, including AI-assisted drafts, is authentic, helpful, and consistent with brand guidelines.
• Review and edit AI-generated and human-written content for accuracy, tone, and duplication or cannibalization risk before publication.
• Write and edit original content, including blog features, brand storytelling, and PDP copy, where authenticity and voice are especially important.
• Work with SEO and Growth Marketing to translate keyword and topical-authority research into content briefs and production priorities.
• Monitor organic traffic, AI citation and visibility share, and conversion performance, and adjust content strategy accordingly.
• Partner with Product and Merchandising to ensure PDP content accurately reflects product data while being optimized for search and AI discovery.
• Track and adapt to changes in AI search behavior, including LLM crawling, citation mechanics, and answer engine optimization.
• Manage freelance writer or content vendor relationships as needed to support production capacity while maintaining brand voice.

Benefits

• Comprehensive and affordable medical, dental, vision, and voluntary life insurance options.
• 401(k) with up to 4% company match.
• Paid vacation, sick time, and holidays.
• Company-paid basic life insurance and long-term disability.
• Discounted auto, home, and pet insurance programs.
• Flexible Spending Account (FSA).
• Confidential mental health, financial planning, and legal support through the Employee Assistance Program.
• Company-provided equipment and a one-time $250 work-from-home stipend.
• $750 annual professional development budget.
• $25 monthly Grubhub credit.
• Company rewards and recognition program.
• Ownership for All program, through which team members benefit financially from company growth and accomplishments.
• Annual merit and bonus opportunities.
• Hands-on training, diversity and inclusion initiatives, internal mobility options, and professional development opportunities.
• Wellness initiatives and a Flex-Time Policy.
• Volunteer Paid Time Off.
• Donation drives, employee-nominated contributions, and support for nonprofit organizations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level