Content Strategist

Ratehub

16h • Remote

About The Position

Ratehub is hiring a mid-level individual contributor to grow its audience and deliver results for partners through high-quality, data-driven sponsored content. The role reports to the Senior Organic Growth Manager and works closely with the Senior Director of Everyday Banking and Partnerships, the Partnerships Team, partners, the Content Team, and other cross-functional stakeholders. It combines content strategy, SEO, GEO, analytics, content creation, and distribution, with a focus on bringing qualified traffic to Ratehub.ca and supporting partner goals.

The strategist develops and applies a working understanding of partner products and Canadian personal finance topics, producing accurate, relevant, consumer-friendly content across blogs, landing pages, sponsored emails, social channels, forums, short-form video, and emerging search channels. The role also supports firmwide SEO and GEO initiatives, monitors content performance in traditional and AI-powered search, manages distribution and partner reporting, and publishes and maintains website content in WordPress. The position is remote-first within Canada, with occasional in-person team gatherings and flexible hours.

Requirements

• 4–6 years of experience in content strategy, content marketing, SEO, digital publishing, or a related field.
• Strong analytical skills, including interpreting performance data, identifying patterns and opportunities, developing hypotheses, and turning findings into practical recommendations.
• Excellent writing and editing skills, with the ability to create original, engaging, informative, and useful consumer content.
• Strong understanding of SEO, GEO, and AI-powered search, and an interest in how LLMs are changing content discovery.
• Experience using analytics and SEO tools to assess content and channel performance and produce actionable recommendations.
• Experience with tools such as Google Analytics, Google Search Console, SEO platforms, and/or AI Search Analytics platforms.
• Understanding of how content, SEO, GEO, email, and distribution work together to drive measurable business results.
• Curious, analytical, test-and-learn mindset and willingness to experiment with new content formats, AI tools, and emerging discovery channels.
• Strong research skills and ability to quickly develop expertise in complex subject areas.
• Ability to turn complex subject-matter information into clear, compelling, consumer-friendly content.
• Strong interest in Canadian personal finance and willingness to build expertise across financial products.
• Previous experience with WordPress or another CMS.
• Experience building and managing email campaigns or eblasts, including content selection, production, and publishing.
• Strong project management skills and ability to manage multiple priorities and meet deadlines.
• Excellent written and verbal communication skills.

Nice To Haves

• Experience with sponsored or branded content.

Responsibilities

• Develop data-driven content and SEO/GEO strategies and support firmwide SEO and GEO initiatives.
• Monitor traditional search rankings and AI-generated search visibility using SEO and AI Search Analytics platforms.
• Analyze organic traffic, rankings, engagement, conversions, AI mentions and citations, and other performance data to identify opportunities and recommend improvements.
• Identify content gaps, high-value topics, emerging search trends, and formats or sources surfaced by AI search engines.
• Stay current on search changes, AI discovery, GEO best practices, and emerging search behaviours.
• Work with the Partnerships Team and partners to develop sponsored content ideas that support partner goals and serve consumers.
• Develop and maintain a sponsored content calendar.
• Write and produce content in formats including blog posts, sponsored emails, social content, forum posts, and short-form video scripts.
• Research consumer needs and search intent, and translate partner product information, messaging, and expert input into accurate, accessible, educational content.
• Manage partner review and approval rounds before content is published.
• Refresh and rewrite sponsored content and landing pages using performance data and SEO/GEO best practices.
• Use AI tools for research, ideation, analysis, and content generation while maintaining editorial standards, originality, accuracy, and Ratehub’s brand voice.
• Build sponsored content emails and coordinate partner messaging and goals with the Partnerships Team.
• Recommend and support content distribution across Google Search, AI search, Reddit and other forums, social media, email, and short-form video.
• Create timely social content for platforms including Meta, TikTok, and LinkedIn, and participate in community engagement where appropriate.
• Run paid social campaigns for sponsored content, including Meta ads and boosted Instagram posts, to drive traffic.
• Establish and monitor sponsored-content performance indicators, prepare partner reports, evaluate results, and recommend improvements for future campaigns.
• Edit, format, and publish content in WordPress, ensuring accuracy and optimization before publication.
• Work with the Editorial Team to meet Ratehub’s editorial and brand standards.
• Collaborate with internal stakeholders on CMS components, website functionality, and content updates; identify ways to improve the content experience.

Benefits

• Competitive compensation reflecting experience and the Canadian market.
• Remote-first work environment, with flexibility to work from anywhere in Canada and occasional in-person team gatherings.
• Flexible hours and autonomy to manage schedules.
• Individual training allowance for professional development.
• Regular remote and in-person team social events.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed