AVP, Marketing Content Strategist

The Carlyle Group•Washington, DC

1d•$140,000 - $150,000•Hybrid

About The Position

Carlyle is seeking an experienced content strategist, writer, and editor to join its Marketing team. The role combines hands-on writing and editing with ownership of how content marketing campaigns translate the firm’s investment strategy and business results across Global Private Equity, Global Credit, and Carlyle AlpInvest into compelling, commercially astute, investor-facing content suited to the platforms where it appears. Reporting to the Head of Content, the role helps develop and execute Carlyle’s worldwide content and digital marketing strategy. It partners with investment-team subject matter experts to ensure content reflects timely, accurate, and compelling market perspectives that support investment decision-making. The position also works closely with media peers, event marketing, internal and executive communications, and Marketing colleagues across social media, multimedia, digital experience, and the creative studio. The position requires working in the office four days per week. The anticipated base salary range for Washington, DC is $140,000 to $150,000. The role includes a comprehensive benefits package and may be eligible for an annual discretionary incentive program.

Requirements

Bachelor’s degree required.
At least 6 years of overall relevant experience required.
Strong storytelling, writing, and copyediting skills, with curiosity about markets and investment strategy and the judgment to translate complex ideas into differentiated narratives.
Proven experience writing and editing content marketing for institutional investors, financial advisors, and/or high-net-worth investors.
Track record of creating content for social and digital platforms, with fluency in platform norms, formats, and trends, including LinkedIn, Instagram, and podcast/video.
Experience coordinating multi-channel content projects across teams using different tools and systems, without formal management authority over those teams.
Experience developing and maintaining an editorial calendar or content strategy roadmap that translates business priorities into a coherent narrative over time.
Demonstrated ability to resolve cross-team roadblocks and reprioritize competing workloads independently.
Experience directing or managing freelance or contract writers, including assigning work and providing developmental feedback.
Experience partnering with Legal and Compliance on regulated marketing content.
Ability to hold others accountable to deadlines and process without formal management authority.
Strategic thinking and ability to define and evolve an editorial point of view and content roadmap.
Strong organization, attention to detail, and judgment about when to escalate versus resolve issues independently.
Diplomatic relationship-building skills and ability to work across tools, teams, and seniority levels in a fast-paced, evolving, matrixed environment.
Strong project coordination skills and experience working cross-functionally with global teams on parallel projects.
Comfort leveraging AI tools for drafting, editing, research, and content operations, with sound judgment about human review and brand voice.

Nice To Haves

Concentration in marketing, communications, journalism, or a related field.
Certificate in Content Strategy, Project Management, or a related field.
Experience in content marketing, journalism/editorial, or content operations within financial services.
Familiarity with Microsoft 365 tools (Lists, Teams, SharePoint) or comparable project-tracking systems such as Monday.com or Kanban/Agile boards.

Responsibilities

Develop, write, and edit marketing content across formats, including long-form articles and research, video and podcast scripts, email, social media, and in-person events, for institutional investors and wealth audiences.
Help shape and execute Carlyle’s editorial point of view and content strategy, including owning the editorial calendar and aligning initiatives with audience priorities and business objectives across segments and channels.
Develop deep knowledge of Carlyle’s investment strategies and market positioning across Global Private Equity, Global Credit, and Carlyle AlpInvest to create relevant audience-facing content.
Adapt Carlyle’s voice and storytelling to social and digital platform norms, emerging formats, audience behavior, and content discovery while meeting brand and compliance standards.
Direct freelance and contract writers by assigning work, providing developmental editing and brand voice guidance, and ensuring editorial quality.
Lead editorial strategy for complex, high-profile campaigns, defining the core narrative and ensuring cohesion across content, creative, multimedia, social, and other audience touchpoints.
Serve as an editorial lead across Content, Creative Studio, Multimedia, and Social Media, aligning narratives, priorities, and execution across channels.
Use audience insights and content performance data to identify opportunities, optimize content, and inform future editorial priorities and formats.
Partner with Legal and Compliance to navigate review requirements and ensure content meets applicable standards before publication.
Advise firm partners and stakeholders on storytelling, messaging, structure, and brand voice, constructively challenging and improving content where appropriate.
Support the Head of Content in advancing editorial priorities, team processes, and ways of working as the content function evolves.
Coordinate multi-channel content projects across teams and resolve cross-team roadblocks and competing workloads.
Use AI tools to support drafting, editing, research, and content operations while exercising sound judgment about human review and brand voice.