Marketing Content Strategist

Regions Bank • Birmingham, AL

6d • $88,825 - $117,470 • Onsite

About The Position

At Regions, the Marketing Content Strategist manages content strategy, development, execution and optimization across multiple audience segments and delivery channels that attracts, engages, builds trust, preferences and loyalty for customers, associates, and prospects.

Requirements

• Bachelor's degree in Marketing, Communications, Business or a related field and five (5) years of experience in Marketing
• Or High School Diploma or GED and nine (9) years of direct experience in Marketing
• Ability to research, analyze data, and derive facts
• Ability to work in a team environment when applicable
• Ability to work under pressure and meet deadlines
• Demonstrated leadership capabilities
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
• Project management skills
• Strong decision-making skills
• Strong interpersonal skills
• Strong verbal, written communication, and organizational skills
• Strong work ethic and self-motivation

Nice To Haves

• Five (5) years of experience in Digital or retail marketing
• Strong written communication, editing, and proofreading skills with the ability to translate complex information into clear, customer-friendly messaging.
• Exceptional attention to detail and organizational skills, with the ability to manage competing priorities and deadlines.
• Proven ability to work effectively across multiple lines of business and build strong partnerships with diverse internal stakeholders.
• Quick learner who can absorb new information, processes, and regulatory requirements in a fast-paced environment.
• Background in financial services, banking, or regulated industries is preferred but not required.
• Experience developing customer-facing communications, disclosures, notices, or other regulatory-related content is a plus.

Responsibilities

• Manages Marketing Programs to support Business Units and/or products across multiple channels
• Develops channel strategies for Traditional Media, Digital/Social, Email, Mail, including one-to-one Personalization
• Develops content strategies for targeting audience segments across multiple channels, including, Print, Email, Digital, and Regions.com
• Manages localized customer notifications, such as required communication related to branch closures or notifications
• Ensures content and communications align with content and channel strategies and are aimed at growing quality households, growing wallet share, and retaining customer relationships
• Develops new content and optimizes existing content
• Takes responsibility for following Marketing Process to meet Legal, Compliance, and internal audit standards
• Understands Canned Spam Act; Unfair, deceptive, or abusive acts or practices (UDAAP), and multiple regulations, and developing programs and content that align with these policies and regulations
• Understands Marketing performance and analytics and adapt messaging and channels, based on performance metrics
• Serves as partner to Marketing Strategists, Analytics and Campaign Operations
• Works with Finance, Digital Banking, Legal, and Compliance
• Manage the review, maintenance, and distribution of required customer disclosure documents, including pricing schedules, privacy notices, Reg E disclosures, and other account-opening materials.
• Coordinate updates to customer-facing disclosures and ensure timely communication of changes through appropriate channels and delivery methods.
• Draft, edit, and manage customer communications, including notices, letters, email content, statement inserts, and other regulatory or service-related messaging.
• Support the development of customer notifications related to operational changes, service issues, or other business events requiring customer outreach.
• Partner closely with Legal, Compliance, Product, Operations, and other stakeholders to ensure communications are accurate, compliant, and delivered on schedule.

Benefits

• Paid Vacation/Sick Time
• 401K with Company Match
• Medical, Dental and Vision Benefits
• Disability Benefits
• Health Savings Account
• Flexible Spending Account
• Life Insurance
• Parental Leave
• Employee Assistance Program
• Associate Volunteer Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree