Content Marketing Strategist

GLG • New York, NY

3d • $70,500 - $110,000

About The Position

The Content Marketing Strategist is a critical role within GLG's Global Marketing organization, responsible for developing and executing a global content strategy that drives demand, builds authority, and advances GLG's brand across segments and geographies. Reporting to the VP, Global Marketing, this role owns the content architecture connecting GLG's expertise to client needs throughout the buyer journey.

The strategist will develop a unifying approach to telling GLG's story amid AI-driven changes in business decision-making and content discovery. The role collaborates across Marketing, Communications, Product Marketing, Commercial, Digital, and Expert teams to plan, create, source, distribute, measure, and optimize content. It also writes and edits content, establishes editorial standards, and uses performance insights to improve content’s contribution to engagement and pipeline.

Requirements

• 4–6 years of content strategy experience in a B2B environment, with demonstrated growth into strategic ownership across planning and execution.
• Exceptional writing and editing skills, including the ability to produce and improve content, set editorial standards, and guide format selection.
• Strong understanding of full-funnel content architecture and how content supports demand generation, nurture, and conversion.
• Collaborative approach and interpersonal skills to influence without authority across a matrixed global organization.
• Analytical mindset and comfort using performance data to inform and adjust strategy.
• Fluent understanding of GEO, AEO, and the evolving content discovery landscape driven by AI-powered search.
• Demonstrated comfort learning and adopting new AI tools and workflows to scale production and output.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Nice To Haves

• Experience in B2B information services or financial/professional services.
• Experience developing content in categories undergoing significant AI-driven disruption.
• Advanced degree.

Responsibilities

• Develop and own GLG Marketing's global content strategy, mapping content to buyer stages across client segments, personas, and geographies.
• Establish a content framework based on GLG's core differentiators and ensure consistent, compelling messaging across content types and channels.
• Build and maintain a content calendar integrating campaign, product launch, and commercial needs.
• Collaborate with Communications to align narratives with marketing priorities and amplify them across owned channels.
• Connect Marketing, Communications, Product Marketing, and Commercial teams on content needs, priorities, gaps, and localization in global markets.
• Determine what content should be created by GLG writers, drawn from GLG's expert content library, or commissioned from GLG experts.
• Partner with the Digital team to shape content for SEO and AI-mediated discovery, positioning GLG's original expertise for visibility in search engines and AI-powered experiences.
• Translate the content strategy into an execution plan with owners, timelines, and defined outputs.
• Write and edit content, applying clear standards for voice, format, and depth across content types, channels, and funnel stages.
• Collaborate with and brief designers and writers, focusing team capacity on high-impact content needs.
• Measure content performance, establish KPIs, report on content's contribution to pipeline and engagement, and use findings to improve strategy.
• Optimize content for distribution through the website, email, LinkedIn, paid media, and sales enablement.
• Provide feedback to the Expert team to improve content sourcing and identify opportunities for expert content.

Benefits

• Comprehensive medical, dental, and vision coverage effective on the first day of employment.
• Flexible paid time off with no predetermined vacation limits, plus 10 company holidays.
• 401(k) and Roth 401(k) plans with an employer match, subject to annual limits and vesting.
• Tuition reimbursement for eligible courses, including language skills courses.
• Paid parental leave.
• Adoption and surrogacy reimbursement.
• Free wellbeing support through the Calm app, Maven, and EAP.
• Free long-term therapy and counselling assistance through Pathways.
• Other work perks and benefits based on final job location.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level