Content Marketing Strategist

AxisCare • Waco, TX

4d • Remote

About The Position

AxisCare is seeking a strategic and creative Content Marketing Strategist to develop and execute content strategies that support integrated campaigns, organic growth, thought leadership, and broader marketing goals. The role helps develop integrated campaigns and creates authoritative, discoverable content for traditional search and AI-powered answer engines. The ideal candidate can translate business priorities and audience needs into content that drives results.

The strategist owns content projects from concept through execution, working with the Marketing Manager and cross-functional teams to shape campaign themes, messaging, content plans, and assets. The position also evaluates content performance and search visibility, identifies opportunities, optimizes existing content, and develops repeatable frameworks and workflows that improve content quality, consistency, and scale.

AxisCare is a web-based management platform for home care agencies, supporting functions such as CRM and marketing, caregiver and client scheduling, billing, and payroll. Founded in 2011, the company is headquartered in Waco, Texas, and serves clients in all 50 states and seven other countries. It describes itself as fast-growing and offers a fast-paced, autonomous working environment.

Requirements

• Experience turning business objectives and audience insights into content strategies and campaigns.
• Experience developing content strategies, editorial plans, and integrated campaigns from ideation through execution.
• Strong understanding of SEO and emerging AEO/GEO practices, including structuring content for traditional and AI-powered search visibility.
• Ability to conduct topic, keyword, search intent, and content gap research and translate findings into content opportunities.
• Strong understanding of content architecture, internal linking, authoritative sourcing, and topical authority.
• Exceptional writing, editing, and editorial judgment across long-form, web, email, campaign, and thought leadership content.
• Ability to maintain high standards for content quality, accuracy, originality, brand voice, and source credibility.
• Team orientation, strong interpersonal skills, and ability to collaborate across functions.
• Ability to independently own projects, make strategic recommendations, and adapt as priorities shift.
• Strong organizational skills and ability to manage multiple priorities and meet deadlines.
• Comfort using AI and emerging technologies to improve workflow efficiency, with sound judgment around responsible use.
• Ability to analyze content and campaign performance and apply insights to future strategy.
• Proficiency in marketing automation and content management tools such as WordPress, HubSpot, and Canva.

Nice To Haves

• Bachelor's degree in Marketing, Communications, Public Relations, or equivalent experience.
• Four or more years of content marketing, brand marketing, or communications experience, preferably in B2B SaaS, healthcare, or healthtech.
• Experience contributing to or owning integrated marketing campaigns, editorial calendars, or content programs.
• Experience developing content for organic search, with knowledge of SEO and emerging AEO/GEO practices.
• Experience collaborating with subject matter experts, executives, Product Marketing, SEO, demand generation, and creative teams to develop content.

Responsibilities

• Develop and execute content strategies and editorial plans based on audience needs, search behavior, industry trends, and marketing priorities.
• Support integrated campaigns, organic growth, customer journeys, brand initiatives, and business goals through content planning.
• Partner with the Marketing Manager and cross-functional teams to develop campaign themes, messaging, content plans, and supporting assets.
• Collaborate with creative, SEO, Product Marketing, and other teams to execute content strategies and campaigns, applying SEO and GEO best practices.
• Evaluate content performance, search intent, content gaps, and business priorities to identify opportunities and optimize existing content.
• Develop strategic campaign briefs covering audience targeting, messaging, structure, sourcing, and search optimization.
• Own content projects from concept through execution, coordinating stakeholders, timelines, and deliverables.
• Write and edit blogs, white papers, research reports, web copy, email campaigns, press releases, and thought leadership content.
• Develop repurposing and distribution strategies for cornerstone content across web, email, social, and campaigns.
• Analyze content performance and search visibility, and apply insights to future strategy.
• Stay current on SEO, AEO, GEO, content marketing, and AI search trends, and recommend relevant opportunities.
• Use AI and automation where appropriate to streamline research, analysis, organization, and repetitive workflows while maintaining human ownership of strategy, accuracy, originality, and brand voice.
• Support broader brand initiatives, including executive thought leadership, awards, product reviews, and other content projects.
• Perform other duties and responsibilities as assigned by the Marketing Manager.
• Develop repeatable content frameworks, workflows, and standards to improve quality, consistency, and scalability across content creation and distribution.

Benefits

• Competitive salary and comprehensive benefits package.
• Employee medical insurance premiums are covered in full.
• Medical, dental, and vision insurance.
• 401(k) with competitive company matching.
• Personal time off, sick leave, and holidays.
• Company-provided laptop and other needed computer equipment.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed