Content & Digital Marketing Coordinator

Pali Mountain • Running Springs, CA

10d • $24 - $30 • Onsite

About The Position

Pali Mountain is seeking an organized, strategy-driven marketing coordinator to join its marketing team. The role focuses on creating content, understanding campaign performance, and owning execution across social media, email marketing, and digital channels. The coordinator works directly with the Director of Media & Content to produce content, manage social campaigns, analyze performance data, and support four divisions: Pali Adventures, Pali Institute, Pali Institute Acton, and Pali Retreat. The position suits a strong executor with excellent organizational skills, a willingness to learn, and an interest in mission-driven marketing in a fast-paced environment.

The role covers social and content strategy and production, email and CRM coordination, paid-media support, analytics and reporting, website updates, asset management, campaign execution, and administrative marketing support. It is full-time and on-site in Running Springs, California.

Requirements

• At least one year of marketing, communications, or administrative experience; internships are acceptable.
• Demonstrated ability to create effective content through design, video, or copywriting.
• Strong organizational skills and attention to detail, including the ability to manage multiple projects simultaneously.
• Proficiency with GA4, Meta Analytics, TikTok Analytics, and YouTube Analytics.
• Strong design skills using Canva and/or Adobe Creative Suite, such as Photoshop, Premiere, or Lightroom.
• Strong knowledge of short-form video production.
• Working knowledge of HubSpot or a similar email marketing or CRM platform.
• Willingness to learn new tools and platforms.
• Clear communication, reliability, and ability to collaborate as a team player.
• Self-starter who takes initiative and follows through without needing to be micromanaged.

Nice To Haves

• Experience in a multi-brand or multi-division organization.
• Familiarity with Google Looker Studio or similar data visualization tools.
• Knowledge of sales and content funnels for marketing strategies.
• Scriptwriting experience for ads or short-form video content.
• Experience managing or contributing to Meta Ads campaigns.
• HTML and JavaScript knowledge for emails and landing pages.
• Familiarity with WordPress, Meta Business Suite, and/or email marketing platforms.
• Background in or passion for outdoor education, summer camps, or youth-focused brands.
• Experience with After Effects.

Responsibilities

• Develop and execute social media strategies across Instagram, TikTok, Facebook, and YouTube that align with brand goals, seasonal campaigns, and sales objectives.
• Create organic and paid content, including short-form videos, reels, graphics, photo edits, motion graphics, and ad creatives.
• Produce original content using Canva, Adobe Photoshop, DaVinci Resolve, and other creative platforms.
• Write scripts, hooks, captions, creative briefs, and campaign messaging for different audiences and platforms.
• Plan, schedule, and publish content while maintaining consistent brand voice and visual identity.
• Maintain a detailed content calendar and organized digital asset library.
• Monitor social media trends, platform updates, trending audio, and emerging content styles.
• Assist with content capture at events, productions, and on-campus activities, including photography and videography when needed.
• Monitor engagement, comments, and direct messages across social platforms.
• Build and design HubSpot email campaigns, including custom HTML modules, full templates, and landing page components.
• Manage contact lists, tags, audience segmentation, workflow automation, and CRM hygiene in HubSpot.
• Pull email performance reports and analyze open rates, click-through rates, and conversions.
• Create static, video, and carousel ad creatives and write conversion-oriented ad copy and scripts.
• Monitor active paid campaigns on Meta and other platforms, flag performance issues, and support campaign launches and creative testing in Meta Ads and YouTube Ads.
• Track and report performance across GA4, Meta Analytics, TikTok Analytics, and YouTube Analytics.
• Identify high- and low-performing content and translate findings into actionable recommendations.
• Prepare routine weekly and monthly analytics reports.
• Update website content, including images, text, HubSpot banners, and promotional content.
• Monitor basic website engagement metrics and flag conversion issues to the marketing manager.
• Assist with uploading blogs, event pages, and campaign landing pages.
• Organize digital assets on the Marketing Server and track usage rights to help ensure current branding is used.
• Track campaign deliverables and deadlines and assist with campaign rollouts based on provided strategy.
• Coordinate marketing materials for events, public relations, and community partnerships.
• Support printing, ordering, and organizing marketing materials; track vendor communications, quotes, and sample requests; and prepare internal updates and summary decks.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Paid holidays
• Vacation leave
• Sick leave
• Matching charitable contribution program
• Camper Benefit Program
• Pali has Heart paid volunteer program

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed