Marketing Manager

Evolution • Philadelphia, PA

3d

About The Position

The Marketing Manager North will execute the marketing strategy for Evolution Group brands in North America and align marketing activities with overall marketing, sales, and business strategies. The role develops and delivers marketing projects that support products and strengthen Evolution’s position in the local gaming industry, while continually reviewing and optimizing marketing processes and deliverables to improve output quality and reinforce Evolution’s industry leadership. The position works closely with Marketing, Commercial, and Operations teams in North America.

The role is responsible for PR and marketing delivery for Live Casino and Slots, product messaging and launch assets, sales support materials, and North American product marketing assets. It also plans and delivers marketing activity including industry events, sponsorships, tournaments, merchandise, advertising, and social media. The Marketing Manager adapts and proofreads content for the North American market, supports marketing shoots, monitors competitors, manages stakeholder requests and the North American marketing budget, and manages direct reports. Additional duties may be assigned as business needs require.

Requirements

• Strong copywriting ability.
• Demonstrable creative outlook.
• Excellent communication skills.
• Superior attention to detail.
• Ability to multitask and meet deadlines.
• Self-motivation, enthusiasm, and initiative.

Nice To Haves

• Marketing or Business degree preferred.
• Previous experience in a similar marketing role in a B2B environment is advantageous.
• Spanish language skills are advantageous.

Responsibilities

• Execute the PR and marketing strategy and delivery for Live Casino and Slots in North America, including game asset and product launch plans and differentiated product marketing messaging.
• Work with the North American commercial team to develop sales materials that support and enhance the selling process.
• Serve as the central point of contact for the North American Commercial team and build relationships that help meet business goals.
• Provide internal marketing support to sales, product, and other teams by creating presentations, emails, content, literature, tournaments, and other materials.
• Manage North American product marketing assets, ensuring customers have a complete content bank and that Global marketing standards and sign-offs are followed.
• Liaise with the shoot organization team and manage marketing photo and video shoots in North American Live Casino studios, including ongoing review of results.
• Plan and execute Evolution’s presence at industry events and sponsorships, following the Marketing Events Manager’s guidance, and attend North American events when required.
• Plan and execute operator tournaments, merchandise, advertising, and social media.
• Write copy for PR, editorial, and product marketing materials.
• Adapt and proofread marketing content for the North American market, including brochures and product marketing materials.
• Incorporate relevant marketing and advertising compliance and regulations into marketing plans.
• Develop and manage a local merchandise plan.
• Participate in budget planning and manage the North American marketing budget.
• Manage multiple projects and switch between them as needed.
• Monitor market intelligence and competition, including competitors’ product positioning, campaigns, and product capabilities.
• Manage, advise on, and deliver marketing requests from stakeholders; maintain relationships with internal stakeholders, third parties, agencies, and other partners as needed.
• Contribute to an effective, efficient, and productive marketing department by following appropriate structures, systems, competencies, and values.
• Manage direct reports.
• Perform other ad hoc duties as required; duties and scope may change in response to business demand.

Benefits

• Competitive salary.
• Paid time off.
• Medical, dental, and vision insurance plans.
• Company-paid life and AD&D insurance.
• Commuter Flexible Spending Account (FSA).
• Full training and growth opportunities.
• Professional and personal development, with potential for the role to grow in responsibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed