Brand Marketing Manager - RTD

Gallo•Chicago, NY

3d•Hybrid

About The Position

Spirit of Gallo is seeking a Brand Marketing Manager to support Ready-to-Drink (RTD) brands. The role helps shape and execute marketing strategies that strengthen brand equity, engage consumers, and drive profitable growth. The manager partners with internal teams and external agencies to develop and deliver integrated marketing plans across creative, media, commerce, experiential activations, social content, partnerships, and customer programming. They turn consumer, category, competitive, and business insights into recommendations and help ensure brand touchpoints align with strategy and resonate with target consumers. The position owns key elements of business reviews, brand planning, agency management, measurement and learning, and go-to-market execution. It applies analytical and financial skills to evaluate performance, identify opportunities, manage budgets, and recommend marketing-mix decisions that balance short-term results with long-term brand health. The manager collaborates with sales, distributors, retailers, agencies, and cross-functional partners while building expertise in RTD, beer, and spirits marketing. The role may be based in Dallas, Texas (four days onsite per week), Modesto, California (three days onsite per week), Chicago, Illinois (remote), or New York City, New York (remote). Travel of up to 50% is required, along with travel to company offices, sites, or meeting locations for onboarding, training, meetings, and events up to 5% of the time. The role is full-time.

Requirements

One of the following education and experience combinations: master's degree plus 3 years of marketing, media, or communications experience with increasing responsibility; bachelor's degree plus 5 years of such experience; bachelor's degree plus 4 years of Gallo Spirits or RTD marketing experience; master's degree plus 4 years of Gallo Spirits or RTD marketing experience; or high school diploma or state-issued equivalency certificate plus 7 years of marketing, media, or communications experience with increasing responsibility.
Experience in the RTD or beer industry.
Brand management experience.
Ability to travel up to 50% of the time to designated business locations and support in-market expectations.
Experience managing multiple external agencies or partners across disciplines including creative, media, PR, and experiential.
Strong analytical and financial acumen.
Ability to influence management, lead cross-functional teams, and work through others.
Ability to manage competing priorities and operate with a sense of urgency.
Excellent written and verbal communication skills.
Ability to travel to company offices, sites, or meeting locations for onboarding, training, meetings, and events up to 5% of the time, with or without reasonable accommodation.
Must be at least 18 years old.

Nice To Haves

One of the following preferred education and experience combinations: master's degree plus 5 years of marketing, media, or communications experience, including at least 3 years in beer or spirits; bachelor's degree plus 7 years of such experience, including at least 3 years in beer or spirits; bachelor's degree plus 6 years of Gallo Spirits marketing experience; or master's degree plus 4 years of Gallo Spirits marketing experience.
Experience managing a P&L and working in an agile environment.
Solid understanding of the three-tier distribution system.
Ability to prioritize tasks and guide a team in effective project delivery, and to know when to escalate for senior manager or director feedback.
Exceptional organization and project management skills, including managing complex project lists, priorities, and budgets with a focus on brand equity.
Experience collaborating with and influencing internal and external partners, managing large media budgets, writing agency briefs, and developing content strategies for integrated campaigns.
Experience guiding media agencies in developing and executing national and local plan strategies.
Experience developing paid and organic social content calendars, influencer campaigns, experiential event strategies and execution, and evaluating earned media (PR) tactics.
Solid understanding of media channel strategies and tactics, including TV, social, and digital.
Experience training and developing junior-level brand marketers in executing brand and organizational objectives.
Training in IRI/Circana data systems and the ability to analyze data and translate it into insights.
Genuine desire and passion for the alcohol industry.

Responsibilities

Help shape and execute marketing strategies for RTD brands to strengthen brand equity, engage consumers, and deliver profitable growth.
Partner with internal teams and external agencies to bring integrated marketing plans to life across creative, media, commerce, experiential activations, social content, partnerships, and customer programming.
Translate consumer, category, competitive, and business insights into clear recommendations.
Help ensure brand touchpoints align with brand strategy and resonate with target consumers.
Own key elements of business reviews, brand planning, agency management, measurement and learning, and go-to-market execution.
Evaluate performance, identify opportunities, manage budgets, and recommend marketing-mix decisions balancing short-term business results with long-term brand health.
Collaborate with sales, distributors, retailers, agencies, and cross-functional partners.
Travel to designated business locations and support in-market expectations.