Senior Brand Manager - RTD/Beer

Gallo•Chicago, NY

3d•Hybrid

About The Position

As Senior Brand Manager, RTD/Beer, you will shape the strategy, growth, and performance of assigned brands and serve as a company leader across the RTD and beer categories. You will lead the full brand journey, connecting consumer insights, innovation, communications, go-to-market strategy, financial performance, and execution to build brands that succeed with consumers and customers. The role includes leading strategic brand planning, managing the P&L and A&P budget, optimizing the portfolio, and using consumer, customer, and channel insights to identify sustainable growth opportunities. In collaboration with Sales, Finance, regional marketing teams, agencies, distributors, and other partners, you will turn strategy into programs that build brand equity and produce measurable business results. You will support experiential marketing, trade activation, sampling, sponsorships, media, creative, PR, and consumer engagement; develop creative platforms and innovation strategies; evaluate ROI; and evolve in-market execution. The role is based in Dallas, TX (four days onsite per week), Modesto, CA (three days onsite per week), Chicago, IL (remote), or New York City, NY (remote). The successful candidate must live within a commutable distance of the specified location and travel up to 50% in-market, plus up to 5% to company offices, sites, or meeting locations for onboarding, training, meetings, and events. Beer industry experience is strongly valued. The position is full-time and does not offer employment-based visa sponsorship.

Requirements

Meet one of the following education and experience combinations: Master’s degree plus 5 years of marketing, media, or communications experience; Bachelor’s degree plus 7 years of marketing, media, or communications experience; Bachelor’s degree plus 6 years of Gallo Spirits or RTD marketing experience; Master’s degree plus 4 years of Gallo Spirits or RTD marketing experience; or high school diploma or state-issued equivalency certificate plus 11 years of marketing, media, or communications experience. Experience must reflect increasing responsibility.
Beer or RTD industry experience.
Brand management experience.
Experience presenting information effectively to top management, public groups, and boards of directors.
Experience managing multiple agency partners across disciplines including creative, media, PR, and experiential.
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Ability to travel up to 50% of the time in-market to conduct job duties and up to 5% to company offices, sites, or meeting locations for onboarding, training, meetings, and events.
Must be 18 years or older.
Must be based in one of the listed locations and live within a commutable distance.

Nice To Haves

Master’s degree plus 8 years of marketing, media, or communications experience, including at least 6 years of Beer, RTD, or Spirits experience; or Bachelor’s degree plus 10 years of marketing, media, or communications experience, including at least 7 years of Beer, RTD, or Spirits experience. Experience must reflect increasing responsibility.
Experiential marketing and event management experience.
Multicultural marketing experience, particularly with Hispanic consumers.
Experience managing large media budgets.
Experience running sports and entertainment marketing, including media and experiential marketing.
Experience training and developing junior-level brand marketers.
Experience managing business operations and applying basic finance and accounting principles.
Ability to read, analyze, and interpret scientific and technical journals, financial reports, and legal documents.
Experience responding to inquiries or complaints from customers, regulatory agencies, or members of the business community.
Experience writing speeches and articles for publication according to prescribed style and format.
Ability to interpret technical instructions in mathematical or diagram form and work with abstract and concrete variables.
Experience performing complex and varied work requiring frequent evaluation, originality, or ingenuity.
Intermediate proficiency with MS Word, PowerPoint, Excel, and databases; basic proficiency with IRI, Brio, and Spectra.

Responsibilities

Shape the strategy, growth, and performance of assigned RTD and beer brands.
Lead strategic brand planning and manage brand P&L and A&P budgets.
Optimize the portfolio and use consumer, customer, and channel insights to identify growth opportunities.
Work with Sales, Finance, regional marketing teams, agencies, distributors, and other cross-functional partners to develop and execute brand programs.
Support experiential marketing, trade activation, sampling, sponsorships, media, creative, public relations, and consumer engagement.
Develop creative platforms and innovation strategies, evaluate ROI, and evolve in-market execution.
Present information effectively to top management, public groups, and boards of directors.
Travel in-market and to company offices, sites, and meeting locations as required.