Brand Manager - RTD

Gallo•Chicago, NY

3d•Hybrid

About The Position

The Brand Manager will shape the future of a high-impact Ready-to-Drink (RTD) brand by building brand equity, accelerating growth, and delivering business results. The role owns the annual business review and helps develop strategic brand plans based on insights about consumers, customers, channels, competitors, and the Beer and RTD landscape. The Brand Manager leads cross-functional teams and external agency partners to translate insights into campaigns, integrated media strategies, partnerships, experiential activations, and customer programs. The role manages the brand’s P&L, advertising and promotion (A&P) and go-to-market investments, establishes KPIs, evaluates ROI, and makes marketing-mix trade-offs. It partners with sales, commerce marketing, regional marketing, distributors, retailers, and agencies to execute brand strategy across channels. The position also influences innovation, creative strategy, communications, media, and consumer experiences, while mentoring others and strengthening brand marketing capabilities. The role is based in Dallas, Texas (four days onsite per week), Modesto, California (three days onsite per week), or remotely from Chicago, Illinois, or New York City, New York. Travel of up to 50% to designated business locations and in-market locations is required, as well as travel of up to 5% for onboarding, training, meetings, and events. The position is full-time and does not offer employment-based visa sponsorship.

Requirements

Master’s degree plus 5 years of marketing, media, or communications experience with increasing responsibility; or bachelor’s degree plus 7 years of such experience; or bachelor’s degree plus 5 years of Gallo Spirits or RTD marketing experience; or master’s degree plus 5 years of Gallo Spirits or RTD marketing experience; or high school diploma or state-issued equivalency certificate plus 7 years of marketing, media, or communications experience.
Experience in the RTD or Beer industry.
Brand management experience.
Knowledge of the on-premise channel.
Experience managing multiple external agencies or partners across disciplines such as creative, media, PR, and experiential.
Experience owning 360-degree media plans with robust budgets.
Strong analytical and financial acumen.
Ability to influence management, lead cross-functional teams, and work through others.
Ability to manage competing priorities and operate with a sense of urgency.
Excellent written and verbal communication skills.
Willingness and ability to travel up to 50% to designated business locations and support in-market expectations.
Willingness and ability to travel up to 5% for onboarding, training, meetings, and events, with or without reasonable accommodation.
Must be 18 years or older.

Nice To Haves

Master’s degree plus 6 years of marketing, media, or communications experience, including at least 3 years of Beer or Spirits experience; or bachelor’s degree plus 8 years of such experience, including at least 3 years of Beer or Spirits experience; or bachelor’s degree plus 6 years of Gallo Spirits marketing experience; or master’s degree plus 4 years of Gallo Spirits marketing experience.
Experience managing a P&L.
Experience working in an agile environment.
Solid understanding of the three-tier distribution system.
Ability to prioritize tasks and guide a team in effective project delivery.
Ability to determine when to escalate issues for senior manager or director feedback.
Exceptional organization and project management skills, including management of complex project lists, priorities, and budgets focused on building brand equity.
Experience collaborating with and influencing internal and external partners; managing large media budgets; writing agency briefs; developing integrated campaign content strategies; guiding media agencies on national and local plan development and execution; developing paid and organic social content calendars; managing influencer campaigns; executing experiential event strategies; and evaluating earned media (PR) tactics.
Solid understanding of media-channel strategies and tactics, including TV, social, and digital.
Experience training and developing junior brand marketers in executing brand and organizational objectives.
Training in IRI/Circana data systems and ability to analyze data and translate it into insights.
Genuine desire and passion for the alcohol industry.

Responsibilities

Own the annual business review and help shape strategic brand plans using insights across consumers, customers, channels, competitors, and the Beer and RTD landscape.
Lead cross-functional teams and agency partners to develop and execute campaigns, integrated media strategies, partnerships, experiential activations, and customer programs.
Manage the brand’s P&L, A&P and go-to-market investments; establish KPIs, evaluate ROI, and make marketing-mix trade-offs.
Collaborate with sales, commerce marketing, regional marketing, distributors, retailers, and external agencies to execute brand strategy across channels.
Influence innovation, creative strategy, communications, media, and consumer experiences.
Mentor others and strengthen brand marketing capabilities across the organization.
Travel to designated business locations and support in-market expectations, as well as attend company offices, sites, or meetings for onboarding, training, meetings, and events.