Brand Manager

Bimbo Bakeries USA•Irving, TX

8d•$100,200 - $140,300

About The Position

Bimbo Bakeries USA is seeking an experienced CPG marketer to serve as Brand Manager for Artisan Bread, a fast-growing platform and important growth area within the company’s bread category. The role will help shape and execute the next phase of growth across the Artisan portfolio, with exposure to brand strategy, consumer insights, innovation, integrated communications, commercial strategy, and customer execution. The Brand Manager will lead Rustik brand and portfolio strategy and planning, analyze business performance, develop consumer and category understanding, and guide innovation from ideation and validation through commercialization and launch. The position also leads integrated marketing plans, consumer research, product and competitive evaluation, budget management, cross-functional alignment, and collaboration with Sales and customer teams to support effective in-market execution. The role involves participation in business forums and approximately 10–15% travel. The company describes this as an opportunity to take on meaningful responsibility and develop within an experienced marketing team. The ideal candidate is curious, ambitious, collaborative, strategically minded, willing to execute hands-on, energized by growth, and comfortable in a fast-paced environment with high expectations.

Requirements

4–5+ years of experience.
Experience in social media marketing and analytics.
Excellent organizational, written, and oral communication skills.
Strong analytical skills, including the ability to generate business insights from diverse data sources and use them to develop compelling recommendations and selling stories.
Computer skills and proficiency with Microsoft Word, Excel, and PowerPoint.
Proficiency with syndicated data, such as Nielsen or Circana.
Working knowledge of marketing plan development and execution.
Ability to develop and complete goals and tactics with minimum supervision.
Ability to manage multiple priorities, projects, deadlines, and cross-functional deliverables.
Strategic thinking, leadership and influence, consumer and customer focus, collaboration, curiosity, and a growth mindset.
Situational adaptability, ability to drive engagement, accountability, and ability to manage complexity.

Nice To Haves

Bachelor’s degree in Marketing or a related field preferred.
MBA preferred.
CPG experience preferred.

Responsibilities

Lead development and execution of Rustik brand and portfolio strategy within the Artisan category, translating objectives into annual priorities, initiatives, and execution plans.
Analyze sales, market share, profitability, distribution, household penetration, and innovation performance; identify drivers, opportunities, and risks and develop action plans.
Build understanding of Artisan consumers, shoppers, customers, competitors, and category dynamics using consumer, syndicated, customer, and marketplace insights.
Partner with R&D, Supply Chain, Manufacturing, Packaging, Sales, and other stakeholders to develop Artisan product and packaging opportunities from ideation and consumer validation through commercialization and launch.
Develop and execute integrated marketing initiatives across relevant touchpoints, including advertising, PR, digital and social media, promotions, and in-market activation.
Lead consumer research and product validation and translate findings into recommendations for brand strategy, innovation, product, packaging, communications, and activation.
Oversee product scoring and in-market product evaluation with cross-functional teams to identify ways to strengthen the consumer experience and competitive position.
Align strategic cross-functional teams and agency partners by establishing clear objectives, decisions, next steps, and accountability.
Develop selling stories, presentations, and go-to-market strategies with Sales and customer teams to support customer opportunities, distribution, and growth.
Partner with Sales, customer teams, Business Units, and other stakeholders to support effective marketplace execution of Artisan strategies and initiatives.
Manage brand budget planning, tracking, and invoicing with Finance and align marketing investments with brand priorities.
Monitor competitive activity and marketplace developments and translate findings into implications and recommendations for Bimbo USA.
Represent Marketing in appropriate Key Account, Bakery, Business Unit, and steering discussions and communicate follow-up actions and plans.
Travel approximately 10–15%.