BRAND MANAGER

MEXILINK INCORPORATED•Houston, TX

9d•$90,000 - $1,250,000

About The Position

The Brand Manager leads the development and execution of strategy for assigned brands and product portfolios. The role is responsible for planning and implementing commercial, marketing, and trade initiatives to achieve profitable sales growth, while working closely with the Brand Management Director to maintain strategic relationships with international business partners. The Brand Manager works with cross-functional leaders in Sales, Marketing, Finance, Logistics, Compliance, and other areas to execute business objectives. The position champions go-to-market, category, channel, portfolio, and pricing strategies, and aligns the commercial process with internal and external stakeholders. It also oversees inventory management by aligning demand planning with sales objectives, collaborates with business partners on marketing and communication guidelines for regional and global brands, supports new product launches, and identifies commercial insights to increase household penetration and grow represented brands. The role leads annual commercial planning and budgeting, coordinates teams and business partners, supports profitable pricing and portfolio performance, and uses market and consumer data to develop actionable recommendations. It is based in Houston, Texas, and is full-time, with working hours from 9 a.m. to 6 p.m., Monday through Friday.

Requirements

Bachelor’s degree in Business, Marketing, or a related field.
At least 6 years of professional experience in Marketing and/or Sales.
Experience in product management, strategic marketing, or portfolio/market development for CPG in the United States and Latin America.
Full fluency in English.
In-depth knowledge of the Hispanic CPG industry, market trends, and competitive landscape.
Strong negotiating abilities to influence sales teams and distribution partners in developing and implementing brand development plans.
A track record of achieving targets through negotiation.
Excellent verbal and written communication and interpersonal skills for managing relationships and communication in English and Spanish.
Analytical expertise, including the ability to interpret market data and brand sales and distribution performance, identify insights, and turn them into actionable commercial or marketing plans.
Proficiency with Microsoft Office, CRM software, marketing tools, market-data tools such as Circana and Nielsen, and brand-management platforms.
Experience executing marketing research studies, including mapping profiles, concept tests, and packaging tests.
Strategic thinking and ability to identify and capitalize on business opportunities.
Self-motivated and results-oriented, able to work independently and as part of a team.
Resourcefulness, creativity, resilience, and a strong team-player mindset.
Regularly lift and move up to 10 pounds and occasionally lift and/or move up to 25 pounds.
Regularly sit, use hands to finger, handle, or feel, and talk or hear; occasionally stand, walk, reach with hands and arms, and stoop, kneel, crouch, or crawl.

Nice To Haves

Master’s degree.
Project Manager experience.
Spanish fluency is a strong plus.

Responsibilities

Take responsibility for assigned brands and product portfolios by driving brand and commercial strategy implementation, tracking performance, and taking corrective action when needed.
Ensure internal and external stakeholders understand the strategy, commercial plans, and execution steps, and secure their alignment and commitment.
Maintain effective communication with stakeholders about portfolio performance, challenges, and opportunities.
Prepare and present business reports on sales, inventory health, distribution, in-store execution, brand and category performance, budget progress, year-over-year comparisons, and other requested topics.
Work with cross-functional teams to address regional commercial challenges and improve sales, operations, in-store implementation, marketing, trade marketing, pricing, logistics, and overall performance.
Guide the commercial team in executing portfolio plans, tracking KPIs, addressing deviations, growing distribution, meeting customer sales targets, and using promotional, trade, and marketing resources with discipline.
Build and maintain long-term relationships with business partners and internal stakeholders.
Secure and implement commercial and distribution plans for new launches, including promotional support across regions during the first 3–6 months.
Ensure execution follows brand guidelines and strategic direction, combining process discipline and accountability with a creative, brand-focused approach.
Track industry trends, competitor activity, commercial programs, innovations, and in-store execution to anticipate market changes and maintain competitiveness.
Lead annual commercial planning and budgeting by aligning manufacturer expectations with Mexilink’s capabilities.
Collaborate with Sales to strengthen partnerships, grow sales, expand distribution, and enhance brand presence across markets.
Guide and coordinate multifunctional teams to implement commercial plans and fulfill partner agreements.
Work with Sales and Pricing teams to develop profitable, competitive pricing models aligned with financial goals across markets.
Ensure the portfolio meets financial targets and contributes to MXL’s business objectives.
Work with Insights and Analytics to request syndicated and proprietary data, including IRI, Nielsen, Spectra, and U.S. Census data, and translate findings into actionable recommendations.
Drive innovation plans with business partners by setting sales and profitability goals and coordinating with MXL’s Business and Product Development and Sales teams on launches and post-launch performance.