Brand Manager

Freshpet Talent Acquisition•Bedminster, NJ

6d•$135,000 - $175,000•Hybrid

About The Position

Freshpet is hiring a Brand Manager to own and manage its “homemade” portfolio of ready-to-serve dog meals made from real ingredients and sold through grocery, mass, and pet specialty retailers. Reporting to the Senior Marketing Director, the Brand Manager will shape and deliver the brand’s strategy and multi-year growth plan in partnership with cross-functional teams. The role balances volume growth, profitability, and sustainable growth objectives while developing innovation, launches, packaging, and brand performance initiatives.

Requirements

MBA with 2–4 years of experience in a similar or related role preferred, or a BS/BA with 5 years of experience in a similar or related role.
Experience building forecasts and business cases, with strong analytical and financial skills.
Ability to translate complex data into clear, actionable insights.
Excellent communication and presentation skills, and ability to influence and align cross-functional stakeholders without formal authority.
Strong project management skills, including setting milestones and meeting deadlines.
Consumer-first, creative, and strategic mindset, with ability to manage multiple projects and execute effectively.
Passion for pets and belief that they deserve the best food on the planet.
Ability to commute to the Bedminster, New Jersey headquarters and work in the office three days per week.
Ability to travel up to 10%.

Nice To Haves

Experience in CPG food or pet brand marketing.
Proficiency with Circana (formerly IRI) or NielsenIQ data.

Responsibilities

Own the brand plan and financials, and build short- and long-term strategies for the homestyle segment.
Develop targeted growth plans and activation strategies for key channels and customers in partnership with Sales.
Lead strategic initiatives that expand Freshpet’s reach, deepen engagement with valuable customers, and build brand loyalty.
Partner with the Innovation team to develop a multi-year innovation pipeline, including new products and improvements to existing recipes.
Lead launch planning, forecasting, execution, cross-functional readiness, communications, and post-launch reviews.
Write packaging design briefs and guide design development and approvals with Packaging, Creative, and R&D.
Evaluate brand performance against plans and develop data-driven recommendations and strategic insights.
Lead continuous improvement initiatives related to reformulations, spending effectiveness, and portfolio mix.
Partner with Quality and R&D on initiatives to improve product quality and the experience for pets and pet parents.
Coordinate with R&D, Operations, Packaging, Market Research, and Sales to align and implement brand initiatives and communicate the brand strategy across the organization.