Senior Brand Activation Manager - RTD

Gallo•Chicago, NY

3d•Hybrid

About The Position

The Senior Brand Activation Manager, RTD, serves as a key connection between the Business Unit and Sales, Sales Planning, Regional Marketing, Advocacy, and Commerce teams. The role translates brand strategy into commercial programs designed to drive measurable sales impact across retail and on-premise environments. The position leads commercialization and activation of priority brands and major initiatives from strategy through execution. It partners across the organization to develop sales programming, point-of-sale materials, channel-specific tactics, retail hooks, and field-ready plans, while aligning teams around priorities, execution standards, and measures of success. The role also works with Sales and Business Unit leadership to translate brand plans into actionable field strategies and provide teams with the tools, messaging, and direction needed to succeed. Responsibilities span major sales launches, customer planning, market visits, and activation oversight, with results used to continuously strengthen execution. The role requires travel of up to 50% for core functions and up to 5% for company visits, onboarding, training, meetings, and events. Work locations are Dallas, TX, with four days per week onsite; Modesto, CA, with three days per week onsite; or remote in Chicago, IL, or New York City, NY. The position may allow occasional telecommuting and requires living within a commutable distance of the specified location.

Requirements

One of the following experience and education combinations: bachelor's degree plus 8 years of marketing, sales, distributor management, or end-to-end project management experience with increasing responsibility; bachelor's degree plus 6 years of relevant Gallo experience; master's degree plus 6 years of marketing, sales, or distributor management experience with increasing responsibility; or high school diploma or state-issued equivalency certificate plus 11 years of marketing, sales, distributor management, or end-to-end project management experience with increasing responsibility.
Experience in the RTD or Beer Industry.
Ability to travel up to 50% by automobile and air for market visits, customer and distributor meetings, sales and planning meetings, and activation oversight.
Ability to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events up to 5% of the time, with or without reasonable accommodation.
Must be 18 years or older.

Nice To Haves

Master of Business Administration degree plus 10 years of winery sales or distributor management experience with increasing responsibility.
Experience combining significant Sales or distributor-facing responsibilities with Brand Marketing, Commerce, Sales Planning, or commercial activation capabilities.
Experience leading cross-functional commercialization and in-market activation, including evaluating field execution, point-of-sale effectiveness, and performance against brand and sales objectives.
Skill in statistical analysis and problem solving.
Knowledge of E. & J. Gallo Strategic Imperatives as outlined by the CEO and Gallo Executive Leadership Team.
Experience leading and directing a change process.
Experience communicating with all levels of an organization.
Experience obtaining cooperation and maintaining relationships in pursuit of goals.
Experience influencing, negotiating, and resolving conflicts to reach consensus around common goals.
Experience making effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and boards of directors.
Ability to quickly grasp key business drivers.
Excellent oral and written communication and interpersonal skills.
Experience successfully leading teams and partnering with other corporate functions in a dynamic work environment.
Experience addressing strategic issues as well as day-to-day operational concerns.
Leadership and management strength to provide motivational guidance and direction.

Responsibilities

Lead commercialization and activation of priority brands and major initiatives from strategy through execution.
Translate brand strategy and plans into commercial programs and actionable field strategies that drive measurable sales impact.
Develop sales programming, point-of-sale materials, channel-specific tactics, retail hooks, and field-ready plans.
Create alignment across teams around priorities, execution standards, and measures of success.
Partner with Sales and Business Unit leadership and collaborate with Sales Planning, Regional Marketing, Advocacy, and Commerce teams.
Support major sales launches and customer planning.
Conduct market visits and oversee activation in the field.
Use results to continuously strengthen execution.