Senior Brand Manager
About The Position
Bimbo Bakeries USA is seeking a visionary, results-driven Senior Brand Manager to lead strategy and growth for one of its critical businesses. The position owns end-to-end brand performance, including long-term strategy, the innovation pipeline, in-market execution, and brand management. The Senior Brand Manager translates consumer, customer, and market insights into strategies that support sustainable growth and works closely with the leadership team to set business direction. The role also leads and develops people in a fast-paced consumer packaged goods environment. The role partners with Sales, Finance, R&D, Supply Chain, Operations, internal teams, and external agencies to deliver integrated business and marketing programs. Travel of 10% is required.
Requirements
- Bachelor’s degree; education preferably in business or marketing. A combination of education, training, and experience demonstrating competency may be substituted.
- 10 or more years of marketing or category management experience.
- Excellent written and oral organizational and communication skills.
- Strong computer skills, including MS Office, Excel, and PowerPoint.
- Experience using syndicated data, such as Nielsen or Circana, and primary or secondary research to develop insights.
- Availability for 10% travel.
Nice To Haves
- MBA.
- Consumer packaged goods experience.
- Experience leading omnichannel programs and cross-category brand partnerships.
Responsibilities
- Define and lead brand and portfolio strategy, setting a vision and growth roadmap aligned with business objectives.
- Manage the product portfolio and identify opportunities to improve P&L performance; adjust strategy to achieve revenue, volume, and margin targets.
- Lead the development and execution of integrated marketing plans across advertising, digital, in-store, and partnership channels.
- Oversee the insight-driven innovation pipeline for the branded portfolio from concept through market launch.
- Oversee internal resources and external agencies responsible for creating content and campaigns.
- Provide leadership, direction, coaching, and mentoring to direct reports.
- Partner with Sales to identify whitespace opportunities and develop sell-in strategies and materials.
- Build cross-functional relationships and align stakeholders across Finance, R&D, Supply Chain, and Operations to deliver integrated business solutions.
- Manage agency partners and internal teams in delivering high-impact, insight-driven marketing programs.
- Manage budgets and investments to allocate resources effectively and maximize ROI.
- Monitor brand health and performance metrics, identify risks and opportunities, and adjust strategies accordingly.
Benefits
- Annual bonus eligibility.
- Comprehensive benefits package.
- 401(k) with company match.
- Competitive pay.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
