Senior Brand Manager

EchoStar • Centennial, CO

1d

About The Position

The Senior Brand Manager will lead brand strategy, planning, messaging, and consistency across the Sling TV marketing organization. The role develops and executes brand experience plans and campaigns intended to improve brand perception and drive new customer acquisition.

The position leads annual brand planning and strategic content development, as well as TV and digital advertising campaigns from creative development through production and deployment. It serves as the primary contact for creative agency partners, working across the consumer journey and managing agency scopes of work and weekly status meetings. The Senior Brand Manager also partners with Go-to-Market and other cross-functional teams on strategic marketing initiatives, develops product and offer messaging with Consumer Insights and internal agencies, manages the brand marketing budget, and mentors direct reports.

Requirements

• Bachelor’s degree in advertising, marketing, business administration, or a related field.
• At least 7 years of experience in brand marketing, strategy, production, or campaign management, including TV production experience.
• 2–4 years of experience managing teams.
• Ability to analyze diverse data sets and develop actionable insights that drive business outcomes.
• Ability to influence and collaborate across Consumer Insights, Product, Programming, Go-to-Market, PR, Legal, and Finance.
• Strong interpersonal skills that foster team partnership and organizational enthusiasm.
• Resilience and agility in fast-paced, changing environments while managing multiple high-priority deadlines.
• Advanced proficiency in AI-driven data analysis or marketing automation tools to optimize campaign strategy and execution.
• Experience managing complex brand campaigns end to end.
• Experience with creative agency partnerships and workflow management.

Responsibilities

• Lead annual brand planning, communication plans, and strategic content pillar development from inception through deployment.
• Lead brand TV and digital advertising campaigns, including creative asset development, creative brief creation, financial business cases, internal routing, consumer testing, and video production.
• Serve as the primary point of contact for creative agency partners to develop integrated creative ideas and consumer experience plans.
• Lead statement of work development for project-based or Agency of Record partners and manage weekly status meetings.
• Partner with Go-to-Market and other cross-functional teams to develop and deploy strategic marketing initiatives.
• Collaborate with Consumer Insights and internal agencies to develop marketing messages and claims for new products, services, and offers.
• Manage the brand marketing budget, including forecasting, tracking, accruals, and optimization of total brand spend.
• Mentor, coach, and develop direct reports to support their potential and career growth.

Benefits

• Flexible spending accounts
• Health savings account (HSA)
• 401(k) plan with company match
• Employee stock purchase plan
• Career opportunities
• Flexible time away plan

What This Job Offers

• Job Type: Full-time
• Career Level: Senior