Senior Brand Manager
About The Position
The Senior Manager, Brand leads brand strategy, marketing calendar management, creative development, promotional planning, and integrated marketing execution. The role ensures brand initiatives are strategically aligned, consistently executed, and designed to achieve brand-building and business-performance objectives. It requires a hands-on leader who can develop strategy and personally drive initiatives from concept through execution. The position reports to the Senior Director, Brand Marketing and manages two direct reports: the Manager, Graphic Design & Art and the Associate Manager, Brand Marketing. The Senior Manager also oversees media planning in partnership with the media agency and collaborates closely with Creative, PR, Operations, Digital, Finance, and Field teams. This is a full-time, permanent, fully remote position within the United States, subject to state restrictions. Remote work is not currently supported from Alaska, California, or Hawaii. Occasional to moderate travel may be required.
Requirements
- Bachelor's degree in Marketing, Business, or a related field preferred.
- 7–10+ years of progressive experience in brand marketing, integrated marketing, or category marketing.
- Demonstrated experience developing and executing brand strategy, including positioning, messaging, voice, and visual identity.
- Proven ability to build and manage marketing calendars with at least six months of forward planning.
- Strong creative leadership skills, including briefing, creative evaluation, and feedback.
- Experience coordinating cross-functional campaigns from concept through execution.
- Experience managing creative, media, or PR agencies and external partners.
- Strong analytical, organizational, communication, and prioritization skills.
- Ability to balance strategic thinking with hands-on execution.
- Ability to manage competing priorities and meet campaign deadlines.
- Ability to travel occasionally and work extended hours when necessary.
- Must be eligible to work from an approved U.S. state for the duration of employment.
Nice To Haves
- Experience in quick-service restaurants (QSR), food and beverage, hospitality, retail, or consumer brands.
- Experience overseeing brand content production, including photography and video.
- Experience with in-store marketing and creative ecosystems.
- Experience leading integrated paid, owned, and earned media campaigns.
- Experience managing and developing direct reports.
- Demonstrated ability to use testing, customer insights, and performance analytics to improve marketing results.
Responsibilities
- Lead brand strategy, including positioning, messaging, voice, and visual identity.
- Manage the marketing calendar, maintaining at least six months of forward planning.
- Lead creative development, including briefing, evaluating creative, and providing feedback.
- Plan promotions and execute integrated marketing initiatives from concept through execution.
- Oversee media planning in partnership with the media agency.
- Coordinate cross-functional campaigns and collaborate with Creative, PR, Operations, Digital, Finance, and Field teams.
- Manage and develop two direct reports: the Manager, Graphic Design & Art and the Associate Manager, Brand Marketing.
- Balance strategic planning with hands-on execution and meet campaign deadlines.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
