Senior Brand Manager

Kikoff • San Francisco, CA

1d • $154,000 - $181,000

About The Position

Kikoff is seeking a Senior Brand Manager to help build a clear, distinctive, and trusted brand. Reporting to the Senior Director of Brand & Creative, this role translates brand direction and consumer insights into positioning, messaging, and programs that support business growth. The Senior Brand Manager will connect Kikoff’s growing product portfolio under a cohesive brand, strengthen how the company communicates its value, and lead initiatives that build consumer confidence. The role also owns day-to-day PR and reputation programs, supports executive communications, and manages the organic social manager and contract content creator.

The ideal candidate is a structured thinker, excellent writer, and hands-on leader with strong messaging and communications judgment. They will evaluate opportunities, recommend what is right for the brand, and guide internal teams and agency partners through execution.

Requirements

• At least 6 years of experience in brand marketing, brand strategy, or related consumer marketing roles.
• Experience developing positioning and messaging and translating brand strategy into execution.
• Meaningful experience developing and implementing brand architecture or a brand refresh.
• Hands-on experience managing PR agencies and communications programs.
• Excellent writing and editing skills, including direct experience developing executive communications with senior leaders.
• Strong messaging and communications judgment, including the ability to evaluate opportunities, anticipate how messages will be received, and recommend what is right for the brand.
• Ability to turn research and consumer insights into clear recommendations, messages, and substantiated proof points.
• Experience using research and measurement to assess brand impact.
• People management experience, including setting priorities, providing feedback, and developing talent.
• Strong project ownership and ability to deliver across multiple workstreams and cross-functional partners.

Nice To Haves

• Background in fintech, financial services, or another regulated consumer category.
• Experience connecting multiple products under a shared consumer brand.
• Familiarity with developing research-backed marketing claims.
• Experience managing reputation or customer review programs.
• Oversight of organic social or educational content, including YouTube.
• Success developing and executing integrated brand campaigns.

Responsibilities

• Partner with the Senior Director of Brand & Creative to develop brand strategy and recommendations grounded in consumer research, competitive insights, and business priorities.
• Help shape and implement brand portfolio strategy, clarifying product roles, connecting products through a shared brand promise, and making the portfolio easier for consumers to understand.
• Develop positioning and messaging frameworks that communicate consumer benefits, compelling stories, and credible proof points across the portfolio.
• Translate survey findings and customer research into substantiated marketing claims, partnering with Research, Legal, and Compliance to validate their use.
• Partner with the Creative Director and cross-functional teams to implement brand identity and tone-of-voice updates across consumer touchpoints.
• Partner with Growth and research teams on brand tracking and turn findings into recommendations to strengthen awareness, understanding, and trust.
• Support positioning and messaging for new products, partnerships, and markets, and potentially lead integrated brand initiatives as the function grows.
• Own day-to-day PR planning and agency management, setting priorities with the Senior Director of Brand & Creative and evaluating opportunities for audience relevance, strategic value, and brand fit.
• Develop stories about Kikoff’s products, customer impact, and business milestones, and write or refine press materials and external messaging.
• Partner with executives to develop talking points, interview preparation, thought leadership, and other communications for their review, reflecting their perspectives and voice.
• Lead trust-building programs across customer reviews, stories, and third-party recognition, including overseeing Trustpilot, partnering with Lifecycle to source reviews, and managing award submissions.
• Monitor media coverage and customer feedback to identify reputation opportunities and concerns, and partner with leadership, Legal, Compliance, and other teams on responses.
• Manage and develop the organic social manager and contract content creator by setting priorities, expectations, and goals.
• Guide organic social strategy and content planning to maintain a useful, credible, and consistent brand presence.
• Use audience insights and channel results to focus team effort and resources where they add the most value.

Benefits

• Medical, dental, and vision coverage; Kikoff covers the full cost for employees and 50% for dependents.
• Meaningful equity in the form of RSUs.
• 20 days of paid time off per year.
• 401(k) plan with an employer match.
• Competitive pay based on experience, consisting of base pay, equity, and benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed