Senior Brand Manager
About The Position
The Senior Brand Manager plans and executes marketing and communications strategies in support of Sourcewell’s mission and military support program. The position receives substantial delegated authority from Marketing leadership to lead strategy for specified areas, including the use of outsourced talent as needed to achieve organizational goals. Key areas include brand management and revenue generation, maintaining a favorable public image, organizational communication, and promoting Sourcewell services. This role manages brands and marketing campaigns, analyzes market trends and competitors, supports strategic planning and stakeholder engagement, and coordinates vendors and subcontractors. It also plans and delivers projects or workstreams, supports marketing-performance reviews, and manages or analyzes budgets. The position is remote under Sourcewell’s telecommuting policies, with occasional travel to Staples, Minnesota, potentially three to four times per year for meetings, professional development, or team activities.
Requirements
- Bachelor's degree in marketing, public relations, or communications, or a combination of post-secondary training, professional education, and related experience equivalent to four years.
- Six years of demonstrated industry experience.
- At least two years of demonstrated brand-management experience.
- At least two years of experience developing and implementing a marketing plan, organizational communication strategy, and/or public relations strategy.
- At least two years of experience in strategic planning.
Nice To Haves
- Knowledge of and/or experience working with the defense sector.
- B2G or G2G marketing experience.
- Understanding of how military installations operate and acquire goods and services.
- Understanding of intergovernmental support agreements.
Responsibilities
- Manage brands and coordinate brand-support activities, using brand tracking and performance analysis to inform future activities.
- Contribute ideas to brand plans and support achievement of brand positioning.
- Develop and deliver marketing campaigns across media to support the business plan.
- Develop and/or deliver plans for individual brands under guidance from senior colleagues.
- Coordinate processes to distinguish product or program positioning, analyze market trends, and study competitors.
- Interpret strategic marketing needs and recommend solutions to business problems at the business-unit level.
- Produce workstream or project plans that organize activities to achieve objectives and comply with the organization's project-management framework.
- Identify stakeholders and respond to their needs, issues, and concerns to support communication of business information and decisions.
- Build collaborative relationships and strengthen internal and external networks and mutually beneficial partnerships across the value chain.
- Coordinate subcontractors and vendors, serving as their primary point of contact within established contracts for advertising, promotion, and other marketing campaigns.
- Execute marketing plans for products, services, or specialty areas within established marketing systems.
- Support data collection and participate in reviews of marketing activities to identify improvement opportunities.
- Plan and deliver small projects or workstreams using an appropriate project-management methodology.
- Deliver a budget for an organizational area or conduct complex analyses of budget progress in other areas.
- Develop capabilities through assessment, development planning, training, and coaching; maintain relevant professional accreditation where applicable.
- Maintain knowledge of relevant technology, external regulation, and industry best practices through ongoing education, conferences, and specialist media.
- Perform other duties as assigned.
Benefits
- Paid volunteer time
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What This Job Offers
Job Type
Full-time
Career Level
Senior
