Senior Brand Manager

Still Austin Whiskey Co.•Austin, TX

4d•Onsite

About The Position

The Senior Brand Manager is a senior individual contributor on the Still Austin Marketing team, responsible for developing and executing brand-building programs that drive awareness, trial, distribution, and growth across retail, national accounts, and the broader Still Austin portfolio. The role leads retail and national accounts marketing while providing strategic and executional support for emerging brands, innovation, and limited releases. Based in Austin, Texas, the position requires regular on-site presence at Still Austin’s distillery and office, plus periodic travel to support customers, distributors, events, and market activity. The Senior Brand Manager translates brand strategy and commercial priorities into programs, tools, and activations for consumers, the sales organization, and distributor partners. The role works independently and cross-functionally in a lean, entrepreneurial organization and does not manage a dedicated team.

Requirements

5–7+ years of progressive brand, retail, shopper, or trade marketing experience within the spirits industry.
Deep understanding of the spirits category and how brands are built and activated across on- and off-premise channels.
Demonstrated experience developing and executing marketing programs with retail, distributor, and/or national account partners.
Working knowledge of the three-tier distribution system and experience partnering with distributors on in-market programs.
Ability to independently own projects and programs from strategy through execution.
Strong understanding of brand-building fundamentals and ability to translate brand strategy into consumer- and customer-facing activation.
Strong project management skills, including managing multiple priorities, deadlines, partners, and workstreams simultaneously.
Excellent written, verbal, and presentation skills, including the ability to communicate effectively with Sales teams and senior leadership.
Experience managing marketing budgets, vendor relationships, and external partners.
Ability to analyze program results and use performance data to make recommendations and improve future programs.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
Must be based in or willing to relocate to Austin, Texas.

Nice To Haves

Direct experience marketing American whiskey, bourbon, rye, or other brown spirits.
Experience supporting multiple brands, innovation pipelines, or emerging brands within a portfolio.
Experience with both on- and off-premise customer marketing.
Familiarity with national retail and national on-premise account programming.
Passion for whiskey, craft spirits, and the culture surrounding the category.

Responsibilities

Own retail marketing strategy and the annual activation calendar across on- and off-premise channels in existing and emerging markets.
Develop retail programs, point-of-sale materials, displays, merchandising tools, and shelf-presence initiatives to strengthen visibility and support sell-through.
Plan and execute seasonal, promotional, innovation, and occasion-based retail programs with Sales, distributors, retailers, and agency partners.
Translate brand strategy into market-ready tools that support sales teams and distributor partners.
Partner with Sales to identify opportunities in priority accounts and markets and develop programming that supports volume, distribution, and share goals.
Evaluate retail program performance using results, marketplace insights, and sales feedback to improve future activations.
Lead marketing strategy and execution for national and key accounts across on- and off-premise channels.
Build account-specific programs, promotional plans, menu initiatives, retail activations, and customer presentations with the National Accounts team.
Develop customized selling stories and marketing materials that connect brand strategy to customer priorities and consumer opportunities.
Manage co-op marketing investments and account-specific programming, ensuring effective, timely, and on-budget execution.
Track program effectiveness, return on investment, and account-level performance to guide future investment decisions.
Identify scalable national account programs and best practices for use across customers and markets.
Serve as strategic and executional brand lead for assigned brands, initiatives, and innovation within the Still Austin portfolio.
Develop annual and project-based marketing plans connecting brand positioning, consumer insights, commercial objectives, and activation priorities.
Support go-to-market planning and execution for new products, limited releases, seasonal initiatives, and portfolio expansion.
Provide creative direction and brand stewardship across marketing materials to ensure consistency in messaging, voice, visual identity, and consumer experience.
Monitor the competitive landscape, whiskey category, consumer trends, and emerging opportunities that may influence brand strategy.
Recommend ways to strengthen brand relevance, differentiation, and commercial performance.
Partner with Sales, Creative, Operations, Hospitality, Finance, and other stakeholders to align marketing priorities with business and commercial objectives.
Connect Marketing and Sales by translating brand strategy into tools and programs that can be executed in market.
Lead projects with external agencies, vendors, freelancers, and production partners, setting expectations for scope, quality, timelines, and deliverables.
Manage multiple concurrent projects, priorities, brands, and stakeholders with attention to detail and follow-through.
Communicate plans, program results, insights, and recommendations to the VP of Marketing and other senior leaders.
Manage assigned marketing budgets and program investments in alignment with approved plans and business priorities.
Track expenditures, commitments, and program performance with Marketing and Finance.
Measure program effectiveness using available sales, distribution, activation, and customer data.
Recommend program and investment adjustments based on performance, commercial priorities, and emerging opportunities.