Senior Manager, Brand Marketing
About The Position
Reporting to the VP of Brand Marketing, the Senior Manager, Brand Marketing leads the strategic development and creative execution of integrated brand and product campaigns. The role translates business goals, guest insights, and brand strategy into clear, inspiring briefs; guides agency and internal creative teams from initial idea through final production and execution; and ensures campaigns are expressed cohesively across paid media, social, hospitality, merchandising, culinary, and other guest touchpoints. The role coordinates campaign strategy and execution across functions and channels, oversees the creative workstream and delivery of media-ready assets, protects Shake Shack’s brand standards, and partners with media, growth, research, and analytics teams to assess performance and inform future work. It also supports vendor setup and purchase order and invoice processing in Workday. The role reports to the VP of Brand Marketing and does not own the total go-to-market plan, but is accountable for the campaign idea being understood and effectively expressed across relevant channels and assets.
Requirements
- 6–8 years of experience in integrated brand marketing, campaign strategy, account management, or a closely related discipline.
- A track record of writing strategically sharp, creatively inspiring briefs that lead to effective integrated work.
- Experience leading creative and campaign agencies, including briefing, scope and timeline management, feedback, stakeholder alignment, and final delivery.
- Fluency in integrated campaign development and production across paid media, digital, social, experiential or hospitality, merchandising, and partner channels.
- Exceptional project leadership and operational judgment, with the ability to manage multiple complex campaigns, dependencies, and deliverables at once.
- Strong cross-functional influence and facilitation skills, including the ability to create clarity, surface tradeoffs, and bring different teams to a decision.
- Proactive, low-ego working style, high standards, strong follow-through, and comfort operating in a fast-moving environment.
- Excellent written, verbal, and presentation skills.
- Passion for culture, food, hospitality, and building brands people want to be part of.
Nice To Haves
- A mix of in-house brand experience and agency experience is strongly preferred.
- Agency account management experience is particularly valuable.
Responsibilities
- Translate business priorities, audience insights, and brand strategy into campaign strategies and creative briefs.
- Lead external agency partners and internal creative teams through briefing, work sessions, reviews, feedback, and decision-making.
- Align paid media, social, hospitality, merchandising, culinary, PR, growth, regional, and other partners around a campaign strategy, adapting the idea to channels while maintaining its meaning and distinctiveness.
- Own the end-to-end creative workstream, including the integrated asset plan, production calendar, approvals, quality control, trafficking readiness, and on-time delivery of final assets and specifications to media partners.
- Apply and protect Shake Shack’s brand positioning and standards across campaign ideas, partnerships, and creative outputs.
- Partner with media, growth, research, and analytics teams to define success measures, review campaign performance, and apply learnings to future briefs and creative development.
- Process purchase orders and invoices and set up vendors within Workday.
- Define campaign ideas, roles, decisions, milestones, dependencies, and approval paths before execution begins.
- Build visible workflows that give teams and leaders a shared view of priorities, timing, feedback, risks, and next steps.
- Anticipate roadblocks, close gaps, and move decisions forward proactively.
- Balance strategic ambition with delivery discipline to protect quality, timing, and impact.
- Communicate clearly in briefs, creative feedback, status updates, presentations, and executive discussions.
- Integrate work across teams and secure cross-functional approvals from legal, operations, regional teams, and others.
- Manage multiple complex campaigns, dependencies, and deliverables while creating clarity, surfacing tradeoffs, and bringing teams to decisions.
Benefits
- Weekly pay and performance bonuses
- Shake Shack meal discounts
- Exclusive corporate discounts for travel, electronics, wellness, leisure activities, and more
- Medical, dental, and vision insurance
- Employer-paid life and disability insurance
- 401(k) plan with company match
- Paid time off
- Paid parental leave
- Access to Employee Assistance Program on Day 1
- Pre-tax commuter and parking benefits
- Flexible spending and dependent care accounts
- Development and growth opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
