Senior Brand Manager

Career Hub • Capon Bridge, WV

2d

About The Position

Parimatch is a global #1 Crypto Sportsbook and Casino company with over 30+ years in betting and gaming industry. We create digital experiences where sports, technology, and crypto meet, focusing on fast transactions, high limits, and premium user experience. With 4,000+ professionals and operations across 15+ countries, Parimatch is a global ecosystem driven by product innovation, advanced technology and customer experience.

Requirements

• 3+ years of experience as a Brand Manager or in a similar digital marketing role
• Strong understanding of digital marketing, display advertising, brand awareness, and top-of-funnel strategies
• Hands-on experience negotiating with media agencies, ad networks, and direct publishers
• Understanding of brand lift studies, Share of Voice (SOV), search volume, impressions, CPM, and blended CAC
• Experience creating clear creative briefs, including wireframes, storyboards, and copy hooks for banners, landing pages, and video ads
• Experience researching, evaluating, negotiating, and managing sponsorships, influencer partnerships, and direct placements across YouTube, Instagram, and TikTok
• Proficiency with research and monitoring tools such as Similarweb, Brand24, and Semrush
• Experience with analytics and reporting tools such as GA4, Google Search Console, Looker Studio, Power BI, or Tableau
• Proven experience managing substantial advertising budgets, allocating spend across multiple channels, processing invoices, and forecasting expenses
• Strong analytical skills and the ability to turn data into actionable recommendations
• Excellent communication, negotiation, and stakeholder management skills
• Ability to manage multiple campaigns and priorities independently in a fast-paced environment

Responsibilities

• Develop and execute brand promotion strategies to increase brand awareness and strengthen digital presence
• Manage media placements in collaboration with media agencies, ad networks, and direct publishers
• Coordinate advertising materials with contractors, monitor placements, and control budgets
• Track brand-related search queries, campaign reach, impressions, and overall performance
• Conduct market and competitor research to identify new advertising opportunities, placements, and alternative traffic sources
• Explore and manage sponsorships, special projects, influencer marketing, and direct media placements
• Develop creative concepts and prepare briefs for designers, including banners, landing pages, and video creatives
• Coordinate the production and delivery of promotional materials
• Analyze top-of-funnel performance and evaluate brand awareness using relevant metrics
• Prepare regular weekly and monthly performance reports with actionable insights
• Manage advertising budgets, allocate spending across channels, process invoices, and support financial forecasting
• Negotiate placement terms, pricing, and contracts with agencies, publishers, and influencers

Benefits

• Vacation
• Sick Leave Allowance
• Benefits Model
• Training Balance
• Team Building
• Generation Program
• Work & Fun Balance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed