Senior Brand Manager
Frida•Miami, FL
•Hybrid
About The Position
Frida is looking for a Senior Brand Manager to be responsible for commercial marketing strategies and business ownership across a key category. The Senior Brand Manager will partner with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D to deliver annual revenue and margin goals. The ideal candidate is both strategic and an analytical thinker who has a passion for building mission driven brands.
Requirements
- Bachelor’s Degree in Marketing, Business, Data Analytics, or similar focus
- 6+ years of experience with at least 2-4 years of experience in CPG Brand Management specifically
- Strong business acumen with an in-depth understanding of the many variables that contribute to sustainably growing a brand and business
- Excellent communicator and collaborator with strong written, verbal, and presentation skills
- Proactive, can operate autonomously, but also collaboratively as part of a team
- Ability to manage multiple projects at once, strong organizational skills
- Comfortable working with incomplete datasets / uncertainty with a think-outside-the-box mindset
- Willing to learn new skills and take the extra steps to help drive the business
- Experience pulling, analyzing and visualizing Nielsen and/or IRI data
- Proficient in Microsoft Office Business Suite including PowerPoint and Excel
Responsibilities
- Define and cross-functionally coordinate go-to-market plans for new product launches, while also monitoring performance and identifying opportunities for optimization to ensure budget delivery
- Define messaging strategy and oversee creative development of commercial assets to support new product launches and core product renovations (packaging, ecomm, ISM, paid social)
- Support the development of annual and quarterly briefs to cross-functional teams (brand-building, design, media, sales) that define the business priorities and executional plans for the brand.
- Work cross-functionally to measure the impact of paid, owned and earned activation on sales, applying learnings for future brand planning briefs
- Track media performance and budget, connecting spend to performance
- Support the development of line review material for the purposes of retailer sell-in of new products and expansion opportunities that unlock growth for the business
- Become a subject matter expert on the brand, consumer and portfolio to help inform day-to-day decisions on the business
- Compile competitive intelligence deep dives to ensure optimal positioning for our products, categories, and brands
- Collaborate cross-functionally to routinely evaluate the performance of products in market to refine plans, SKU strategy and maximize growth opportunities
- Ad hoc market analysis and desk research to understand category trends and insights that inform our marketing strategies
- Manage promotion planning & reporting to drive successful promotion events and resulting sales
- Lead Nielsen category mapping to compile category and shopper insights
- Lead weekly business meetings to report on trends, insights, and actions
- Other duties as assigned
Benefits
- Comprehensive medical, vision, and dental plan options
- Employer paid life insurance
- Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more
- FSA & HSA
- 401k matching up to 4% with immediate vesting
- Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!
- Pregnancy and parental leave
- Weekly wellness programming in-office
- Dog friendly office
- Learning & development opportunities for professional and personal growth
- Company-wide events & outings
- Exclusive employee product discounts
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What This Job Offers
Job Type
Full-time
Career Level
Senior
