Senior Brand Manager, Nutrition

Bloom Nutrition•Austin, TX

13d•Hybrid

About The Position

The Senior Brand Marketing Manager, Nutrition will lead brand planning and integrated marketing for assigned platforms within Bloom’s Nutrition portfolio. Reporting to the Director of Integrated Brand Marketing, this person will translate strategy into high impact consumer-led campaigns, innovation recommendations, retail pitches and go-to-market plans that drive brand equity and business growth. The ideal candidate combines strategic thinking, creative judgment, and commercial understanding with strong execution and communication. They can independently lead complex initiatives, align cross-functional partners, and use performance insights to build strategic recommendations.

Requirements

6+ years of experience in brand marketing, ideally within CPG, nutrition, wellness, or lifestyle industries.
Experience in supporting cross-functional campaign development, management, consumer insights and KPI monitoring.
Experience developing new product concepts & GTM
Proven ability to manage end to end projects effectively.
Excellent skills in building strong brand presentations and post mortem reporting.
Strong presentation skills with both internal and external audiences and leadership.
The ideal candidate will have experience with retail partners, trade marketing, trade shows, and asset management.
Bachelor’s degree in Marketing, Communications, or a related field.

Responsibilities

Lead the strategy, development, and execution of integrated campaigns, accountable for campaign objectives, cross-functional alignment, and results.
Translate brand strategy into clear briefs and go-to-market plans, ensuring strong cross-functional alignment and execution that align with business objectives and target audiences.
Ensure consistent brand messaging across digital, print, social media, experiential, traditional media, DOOH/OOH.
Collaborate with sales and trade marketing to develop retailer-facing brand materials, including presentations, pitch decks, sales sheets, and marketing recaps.
Own end-to-end go-to-market planning for assigned launches, from positioning and briefs through channel readiness, launch execution, and performance review.
Support with retail acceptance milestones, asset development tracking, and POS coordination with internal teams and external partners.
Partner closely with the operations team to ensure packaging development, commercial marketing plans, and production timelines are aligned with retail execution.
Support early-stage innovation by identifying consumer and category opportunities; researching emerging benefits, formats, flavors, and ingredients; developing product concepts and positioning.
Apply a strong understanding of consumer insights, leveraging tools such as Numerator and Suzy (or similar platforms) to inform strategy and decision-making.
Partner closely with project management teams to ensure projects stay on track, timelines are met, and deliverables are executed with excellence.
Proactively identify risks, dependencies, and decision points across launches; escalate challenges early and drive teams toward clear resolutions.
Manage brand tracking tools, including KPI dashboards, budget trackers, innovation timelines, and cross-functional workback schedules.
Stay ahead of industry trends, consumer behaviors, and competitive landscape to ensure the brand remains relevant and innovative.
Ensure brand consistency across all retail-facing materials and consumer touchpoints.
Support broader marketing initiatives as needed to help drive overall brand equity growth.