Marketing Manager, Advanced Leadership Initiative

Harvard University • Cambridge, MA

1d • Hybrid

About The Position

The Marketing Manager partners with Advanced Leadership Initiative (ALI) leadership to develop and execute integrated marketing and communications strategies that advance the Initiative’s visibility, reputation, engagement, and impact. Serving as ALI’s lead day-to-day marketing resource and a trusted thought partner to leadership, the role translates ALI’s mission, Fellowship experience, community, and impact into compelling communications for prospective Fellows, current participants, alumni, faculty, partner organizations, and other external audiences.

This broad, integrated role combines strategic planning with hands-on execution across brand positioning, Fellowship recruitment marketing and partnership development, content and storytelling, digital communications, social media, events, community engagement, and analytics. The Marketing Manager works to shape marketing priorities, strengthen program growth and development, and manage marketing operations and creative partners. The position reports to the Managing Director, Selection and Coalition.

The Advanced Leadership Initiative is a University-wide academic fellowship program for experienced leaders seeking to apply their knowledge, skills, and leadership capabilities to societal challenges. Its academic-year, in-residence program offers a diverse global community interdisciplinary learning, leadership development, and collaboration in preparation for further service and social impact.

This is a hybrid position based at Harvard Business School’s Boston campus. Staff are expected to be onsite at least three days per week, with specific hours and days determined by business needs. The role is scheduled for 40 hours per week; some travel and evening or weekend work is anticipated.

Requirements

• Bachelor’s degree or equivalent professional experience.
• At least 5–7 years of progressively responsible experience in marketing, communications, digital marketing, content strategy, or a related field.
• Demonstrated experience developing and executing integrated, multichannel marketing and communications strategies.
• Exceptional attention to detail and strong writing, editing, and storytelling skills, including the ability to communicate complex ideas clearly and persuasively.
• Experience with digital marketing, email marketing, websites or content management systems, and social media.
• Strong project-management and time-management skills, with demonstrated ability to manage multiple projects, priorities, stakeholders, and deadlines simultaneously.
• Experience using analytics and audience insights to evaluate and improve marketing effectiveness.
• Ability to work both strategically and tactically, moving from recommendations and plans to hands-on execution.
• Positivity, professionalism, flexibility, creativity, and resourcefulness.
• Some travel and evening or weekend work is anticipated.
• A cover letter is required for consideration.

Nice To Haves

• Experience in higher education, executive education, leadership development, professional services, nonprofit organizations, social impact, or another mission-driven environment.
• Experience communicating with senior executives, accomplished professionals, thought leaders, faculty, alumni, or similarly sophisticated audiences.
• Demonstrated ability to develop compelling stories about individuals, ideas, organizations, and impact.
• Experience with CRM, marketing automation, analytics, and digital campaign platforms.
• Experience managing external creative partners, agencies, or vendors.
• Strong interpersonal skills and demonstrated ability to build productive relationships across a complex, highly collaborative organization.
• Intellectual curiosity and interest in leadership, lifelong learning, social innovation, and addressing complex societal challenges.

Responsibilities

• Develop and continually refine integrated marketing and communications strategy aligned with ALI’s mission, Fellowship recruitment, programming, alumni engagement, and positioning.
• Use audience insights, performance data, market trends, best practices, and marketing expertise to recommend priorities, campaigns, channels, investments, and opportunities to expand ALI’s visibility, reputation, and reach.
• Translate strategic priorities into measurable, multichannel marketing plans and campaigns that communicate ALI’s positioning, value proposition, Fellowship experience, community, and impact.
• Lead Fellowship recruitment marketing and outreach to new and existing partner organizations by developing targeted campaigns and prospective-Fellow communications and collateral, and building relationships with professional membership organizations and other candidate-pipeline partners.
• Develop and execute an integrated content strategy featuring stories about Fellows, alumni, faculty, projects, collaborations, leadership, and social impact.
• Write, edit, and produce content and communications for websites, newsletters, email campaigns, social media, presentations, reports, program materials, profiles, events, and other audiences and channels.
• Manage and improve ALI’s website, social media, email, and broader digital presence, applying SEO/AEO/GEO/AISO, accessibility, user-experience, and digital-content best practices.
• Develop communications that connect current Fellows, alumni, faculty, partners, and other stakeholders; showcase alumni accomplishments and impact; and encourage participation in programs, events, networks, and communities of interest.
• Lead marketing and communications for programs and events, including information sessions, seminars, symposia, speaker programs, convenings, and alumni activities, coordinating promotion and follow-up before, during, and after events.
• Extend the reach and impact of ALI programming through articles, video, photography, social media, email, and other digital storytelling and promotional content.
• Establish and monitor performance metrics; report findings and recommendations to leadership.
• Manage marketing operations, including timelines, budgets, approvals, production, deliverables, vendors, freelancers, designers, photographers, videographers, and other creative partners, ensuring brand consistency, quality, accuracy, and accessibility.
• Build trust and collaboration by being present onsite and engaging directly with colleagues and constituents.
• Perform other duties as assigned within a small-team environment.

Benefits

• Generous paid time off, including parental leave.
• Medical, dental, and vision health insurance coverage starting on day one.
• Retirement plans with university contributions.
• Wellbeing and mental health resources.
• Support for families and caregivers.
• Professional development opportunities, including tuition assistance and reimbursement.
• Commuter benefits, discounts, and campus perks.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level