Senior Brand Marketing Manager

CircleCI•San Francisco, CA

About The Position

CircleCI is seeking a Senior Manager, Brand Marketing to guide the brand through its next chapter as the software development and delivery landscape changes. This is a strategic individual-contributor role on the Content team, reporting to the Senior Director of Marketing and Communications. The role works closely with Content and Visual Design, which together serve as an in-house agency for marketing. The person will steward the customer perspective and CircleCI’s copy, with a focused brand budget and leadership support. The role shapes brand strategy, positioning, and narrative; establishes the company’s voice across global touchpoints; and owns the quality of high-impact copy. It also enables marketing teams to create stronger content through guidelines, examples, and coaching. The Senior Manager partners closely with Visual Design, builds brand resources that are easy for teams to use, manages the brand budget and external creative support, and tracks brand health and measurable marketing outcomes.

Requirements

10+ years of experience in brand, product marketing, or creative marketing.
Excellent writing demonstrated through work samples, including the ability to write both precise technical explanations and concise headlines while maintaining a consistent voice.
Experience guiding an established brand through a period of change.
Experience with positioning and messaging, including presenting both to executives.
Experience enabling a distributed content model through guidelines, examples, and coaching.
Experience influencing partners across a matrixed company and building a brand with focused resources.
A track record of writing that improves measurable outcomes such as web conversion, pipeline growth, or campaign performance.
Empathy for software developers and a feel for what matters to them.
Ability to provide clear, constructive feedback and explain why writing or creative work does not meet the brand’s needs.
Ability to collaborate across teams, value shared outcomes, and adapt ideas through feedback.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.

Nice To Haves

Experience marketing to B2B, developer, or technical audiences.
Agency experience or enthusiasm for agency-style pace, multiple internal clients, quick turnarounds, and shared credit.
Coding experience is optional.

Responsibilities

Shape CircleCI’s brand strategy, positioning, and narrative as the software development landscape changes.
Own the company’s market positioning and carry its story across global touchpoints, including the homepage, broader web experience, events, sales communications, and paid advertising.
Set the company’s voice, balancing personality with proof, and demonstrate its impact through conversion rates and other measurable results.
Serve as the final reviewer for high-impact copy, including campaign concepts, launch headlines, and sales decks; write the most important pieces directly.
Enable writers across marketing with guidelines, examples, and coaching, improving content without rewriting everything.
Partner with Visual Design from the earliest stages of creative work, contribute to brainstorming, and provide constructive feedback.
Learn the product, company, and developer audience by engaging with employees, developer communities, and competitors, and share those insights with the team.
Create practical brand guidelines and assets that teams can use independently.
Manage the brand budget, agencies, and freelancers.
Track branded search, share of voice, developer sentiment, and the accuracy of information about CircleCI provided by AI assistants; report findings and adjust the approach.
Present positioning and messaging to executives and influence partners across a matrixed company.
Use AI as a tool while applying judgment to reject work that does not meet the mark.