Senior Manager, Brand Marketing

KAYAK • Cambridge, MA

1d • $120,000 - $130,000 • Onsite

About The Position

KAYAK is hiring a Senior Manager, Brand Marketing for its North America team. Based in the Miami office and part of the broader Commercial/Marketing/Growth organization, this role contributes to integrated brand campaigns across paid, owned, and earned channels. The position works closely with Creative, PR, Performance Marketing, Product, Commercial teams, and external agency partners to bring campaigns to life and measure their impact.

The role helps shape how travelers discover, think about, and choose KAYAK. It supports campaign development and execution, adapts global brand platforms for the US market, monitors cultural trends, tracks performance, and contributes to brand health measurement, partnerships, sponsorships, and influencer and creator programs. The Massachusetts-based salary range is $120,000–$130,000, excluding annual bonus and recurring RSU grants.

Requirements

• At least 5 years of experience in brand marketing, integrated marketing, or a closely related field; agency-side and brand-side experience are welcome, and equivalent experience, training, or transferable skills are considered.
• A track record of contributing to multi-channel marketing campaigns from briefing through launch and measurement.
• Familiarity with media planning across traditional and digital channels, such as television, out-of-home, digital video, and paid social.
• Strong written and verbal communication skills, including presenting ideas clearly to varied audiences.
• Comfort working with campaign performance data and translating metrics into actionable insights.
• Collaborative working style and ability to build productive relationships across internal teams and with external partners.
• Strong organizational skills and ability to manage multiple projects in a fast-moving environment.
• Curiosity about culture, consumer behavior, and the travel industry.
• A degree in marketing, communications, advertising, or a related field, or equivalent professional experience.

Nice To Haves

• Experience with brand health measurement tools or creative testing platforms.
• Familiarity with social media management or content planning tools.
• Experience working with or managing creative agencies.
• Interest in or experience within the travel or technology industry.

Responsibilities

• Contribute to the development and execution of integrated brand marketing campaigns across paid, owned, and earned channels in North America.
• Support creative briefing processes with in-house creative teams and external agency partners to develop and refine campaign concepts.
• Assist with media planning and coordination across traditional and digital channels, including television, out-of-home, digital video, and social media.
• Adapt global brand platforms and messaging for the US market while maintaining cultural relevance and consistency with brand positioning.
• Track and report campaign performance, translating data and metrics into insights and actionable recommendations.
• Monitor cultural trends and current events for timely, relevant opportunities across press and social channels.
• Collaborate with PR, Performance Marketing, Product, and Commercial teams to align activity across consumer touchpoints.
• Support brand health measurement, including coordinating with research partners and contributing to creative testing initiatives.
• Contribute to managing brand partnerships, sponsorships, and influencer and creator programs from planning through performance review.
• Manage project timelines and coordinate internal teams and external partners to keep campaigns on track and on budget.

Benefits

• Work from (almost) anywhere for up to 20 days per year.
• Company-paid therapy sessions through SpringHealth.
• Company-paid HeadSpace subscription.
• Company-wide week off each year.
• No-meeting Fridays.
• Paid parental leave.
• Generous paid vacation and time off for your birthday.
• Paid volunteer time.
• Development Dollars.
• Leadership development.
• Access to thousands of on-demand e-learnings.
• Travel discounts.
• Employee Resource Groups.
• Free lunch two days per week.
• Health benefits.
• Flexible spending account.
• Retirement benefits.
• Life insurance.
• Paid time off, including PTO, paid sick leave, medical leave, bereavement leave, floating holidays, and paid holidays.
• Annual bonus and recurring RSU grants.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior