F & B Marketing Manager

AccorHotel•Miami Beach, FL

About The Position

The F&B Marketing Manager develops, implements, and executes strategic marketing initiatives to promote Delano Miami Beach and its food and beverage offerings, build brand awareness, and support revenue generation. Under the general guidance of the Director of Marketing, the manager ensures marketing aligns with brand standards and business objectives while overseeing digital content, social media, partnerships, advertising, and promotional campaigns. The role focuses on food and beverage venues including Gigi Rigolatto, Mimi Kakushi, Rose Bar, and Café Delano. It works closely with outlet and operations leaders and cross-functional teams to create a strong brand presence, engage customers, and drive reservations, repeat visits, and revenue. Responsibilities include campaign planning and execution, email marketing through SevenRooms, content and collateral production, partnership and media coordination, performance reporting, and management of the approved F&B marketing budget.

Requirements

High school diploma or equivalent education.
Minimum 3–5 years of marketing experience.
Strong understanding of marketing principles, including branding, digital marketing, public relations, and social media strategy.
Proficiency in digital marketing tools.
Experience working with design teams or creative agencies to develop branded materials and content.
Excellent verbal and written English communication skills, including the ability to write compelling content and communicate professionally across departments.
Strong organizational and project management skills, including the ability to manage multiple campaigns simultaneously in a fast-paced environment.
Ability to analyze data and marketing KPIs to evaluate campaign effectiveness and ROI.
Experience coordinating PR and influencer outreach, including press visits and media engagement.
Strong attention to detail, creativity, and a passion for hospitality and guest experience.
Flexibility and responsiveness to changing business needs and deadlines.
Ability to sit, walk, and use office equipment for extended periods; occasional lifting of marketing materials up to 20 lbs may be required.
Maintain a neat, clean, and well-groomed appearance and follow department uniform guidelines.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Hospitality, or a related field.
Marketing experience in the hospitality, travel, or luxury lifestyle industry.
Proficiency in Canva or Adobe Creative Suite.

Responsibilities

Develop and execute the food and beverage marketing strategy for Delano Miami Beach, prioritizing reservations, repeat visits, and outlet revenue in coordination with the Director of Marketing.
Maintain a rolling F&B marketing calendar for seasonal menus, holidays, events, and dining promotions, coordinating campaign details, timing, and reservation availability with outlet leaders and Operations.
Develop campaigns and content that reflect each outlet’s brand identity and speak to local diners, hotel guests, members, and international visitors.
Manage F&B email marketing through SevenRooms, monitor guest database size and growth, segment audiences, and maintain a campaign schedule that drives reservations and return visits.
Lead campaign planning across email, social media, paid media, and reservation platforms; brief creative and digital partners; review content calendars; and verify campaign copy, offers, and booking links.
Keep F&B menus, hours, offers, and reservation details accurate across guest touchpoints, providing approved website content and coordinating updates across SevenRooms, outlet listings, and on-property collateral.
Brief and oversee production of menus, signage, and campaign assets, and coordinate photography and video shoots with outlet teams and creative partners.
Collaborate with F&B, Culinary, Operations, Sales, Revenue, and Membership to market dining experiences and support on-property activations.
Identify relevant local partnerships and coordinate outlet support for approved media and influencer visits with the Director of Marketing and PR agency.
Lead a weekly F&B marketing check-in with outlet and operations leaders to review upcoming campaigns, content needs, and deadlines, and coordinate with corporate brand and marketing teams as needed.
Report monthly on outlet marketing performance, including database growth, email engagement, reservations, repeat visits, and attributable revenue where available; use results, guest insights, and competitive activity to refine priorities.
Manage the approved F&B marketing budget and vendor deliverables.
Support colleagues across departments as needed to deliver exceptional guest service.
Communicate clearly and effectively with venue teams and other team members, listen to requests, respond appropriately, and provide accurate information.
Remain calm and alert, especially during emergency situations.
Use experience and judgment to make decisions and take action, revising procedures when unusual situations require it.