F & B Marketing Manager

Delano•Miami Beach, FL

About The Position

The F&B Marketing Manager develops, implements, and executes strategic marketing initiatives to promote Delano Miami Beach and its food and beverage offerings, build brand awareness, and support revenue generation. Under the general guidance of the Director of Marketing, the manager aligns marketing efforts with brand standards and business objectives and oversees digital content, social media, partnerships, advertising, and promotional campaigns. The role focuses on marketing Gigi Rigolatto, Mimi Kakushi, Rose Bar, and Café Delano. It works closely with outlet leaders and cross-functional teams to drive reservations, repeat visits, outlet revenue, customer engagement, and a strong brand presence. Responsibilities also include managing F&B email marketing through SevenRooms, campaign performance reporting, approved budget and vendor deliverables, and coordination with corporate brand and marketing teams as needed.

Requirements

High school diploma or equivalent education.
Minimum 3–5 years of marketing experience.
Strong understanding of marketing principles, including branding, digital marketing, public relations, and social media strategy.
Experience working with design teams or creative agencies to develop branded materials and content.
Excellent verbal and written communication skills in English, including the ability to write compelling content and communicate professionally across departments.
Strong organization and project management skills, with the ability to manage multiple campaigns in a fast-paced environment.
Ability to analyze data and marketing KPIs to evaluate campaign effectiveness and ROI.
Experience coordinating PR and influencer outreach, including press visits and media engagement.
Strong attention to detail, creativity, and a passion for hospitality and guest experience.
Flexibility and responsiveness to evolving business needs and deadlines.
Ability to sit, walk, and use office equipment for extended periods; occasional lifting of marketing materials up to 20 lbs may be required.
Maintain a neat, clean, and well-groomed appearance and follow department uniform guidelines.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Hospitality, or a related field.
Marketing experience in the hospitality, travel, or luxury lifestyle industry.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Proficiency in Canva or Adobe Creative Suite.

Responsibilities

Develop and execute the food and beverage marketing strategy for Delano Miami Beach, focusing on Gigi Rigolatto, Mimi Kakushi, Rose Bar, and Café Delano.
Set priorities with the Director of Marketing to drive reservations, repeat visits, and outlet revenue.
Maintain a rolling F&B marketing calendar covering seasonal menus, holidays, special events, and dining promotions.
Coordinate with outlet leaders and Operations to confirm campaign details, timing, and reservation availability.
Translate each outlet’s brand identity into campaigns and content tailored to local diners, hotel guests, members, and international visitors.
Manage F&B email marketing through SevenRooms, monitoring guest database growth, segmenting audiences, and maintaining a campaign schedule.
Lead campaign planning across email, social media, paid media, and reservation platforms; brief creative and digital partners and verify campaign copy, offers, and booking links before publication.
Keep menus, hours, offers, and reservation details accurate across guest touchpoints, including SevenRooms, outlet listings, the hotel website, and on-property collateral.
Brief and oversee production of F&B marketing materials, including menus, signage, and campaign assets.
Coordinate photography and video shoots with outlet teams and creative partners.
Work with F&B, Culinary, Operations, Sales, Revenue, and Membership to market dining experiences and support on-property activations.
Identify relevant local partnerships and coordinate approved media and influencer visits with the Director of Marketing and PR agency.
Lead a weekly F&B marketing check-in with outlet and operations leaders to review upcoming campaigns, content needs, and deadlines.
Coordinate with corporate brand and marketing teams as needed.
Report monthly on outlet marketing performance, including database growth, email engagement, reservations, repeat visits, and attributable revenue where available.
Use results, guest insights, and competitive activity to refine campaign priorities.
Manage the approved F&B marketing budget and vendor deliverables.
Support colleagues across departments in delivering exceptional guest service.
Communicate effectively with venue teams, listen to requests, respond appropriately, and provide accurate information.
Remain calm and alert during emergency situations and make decisions using experience and judgment, adapting procedures when needed.