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B2B Marketing Manager Resume Example

by
Kayte Grady
Reviewed by
Trish Seidel
Last Updated
July 25, 2025
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B2B Marketing Manager Resume Example:

Emily Martinez
[email protected]
•
(233) 728-8514
•
linkedin.com/in/emily-martinez
•
@emily.martinez
•
emily-martinez.com/my-work
B2B Marketing Manager
Results-driven B2B Marketing Manager with 10+ years of experience spearheading data-driven campaigns and digital transformation initiatives. Expertise in account-based marketing, marketing automation, and AI-powered personalization strategies. Consistently exceeded KPIs, including a 45% increase in qualified leads and 30% boost in customer retention. Adept at leading cross-functional teams to deliver innovative, customer-centric marketing solutions that drive revenue growth.
WORK EXPERIENCE
B2B Marketing Manager
10/2023 – Present
ConnectCorp
  • Spearheaded the implementation of an AI-driven account-based marketing (ABM) strategy, resulting in a 45% increase in qualified leads and a 28% boost in conversion rates for enterprise clients.
  • Orchestrated a cross-functional team of 15 to develop and launch a revolutionary SaaS platform, streamlining B2B customer journeys and reducing sales cycles by 35% across 500+ accounts.
  • Pioneered the adoption of blockchain technology for transparent and secure B2B transactions, increasing client trust scores by 62% and facilitating $50M in new business opportunities.
B2B Marketing Coordinator
05/2021 – 09/2023
B2B Connections
  • Led the creation and execution of an omnichannel content marketing strategy, leveraging AR and VR technologies to achieve a 215% increase in engagement and a 40% rise in marketing-attributed revenue.
  • Implemented a predictive analytics model for customer segmentation and personalization, resulting in a 30% improvement in campaign ROI and a 25% reduction in customer acquisition costs.
  • Managed a $5M marketing budget, optimizing spend through AI-powered attribution modeling, which led to a 22% increase in marketing efficiency and a 18% boost in pipeline velocity.
B2B Marketing Specialist
08/2019 – 04/2021
Marketing Mavericks Inc.
  • Developed and executed a data-driven inbound marketing strategy, increasing organic traffic by 180% and generating 5,000+ MQLs within the first year of implementation.
  • Collaborated with sales teams to create a unified lead scoring system, improving sales and marketing alignment and reducing time-to-close by 28% for high-value accounts.
  • Designed and launched a customer advocacy program, resulting in a 75% increase in user-generated content and a 40% uplift in customer retention rates for B2B clients.
SKILLS & COMPETENCIES
  • Account-Based Marketing Strategy
  • Industrial Marketing Campaign Development
  • Lead Scoring and Nurturing Optimization
  • Manufacturing Content Strategy
  • B2B Customer Journey Mapping
  • Marketing Attribution Analysis
  • Competitive Intelligence and Market Research
  • HubSpot Marketing Automation
  • Salesforce CRM Integration
  • Google Analytics 4
  • LinkedIn Sales Navigator
  • AI-Powered Personalization
  • Intent Data Analytics
COURSES / CERTIFICATIONS
Education
Bachelor of Science in Business Administration
2016 - 2020
Florida State University
Tallahassee, FL
  • Marketing
  • Sales Management
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What makes this B2B Marketing Manager resume great

This B2B Marketing Manager showcases strong expertise in leveraging AI-driven personalization and account-based marketing to accelerate growth. The resume highlights ownership of complex strategies that shorten sales cycles and increase qualified leads. Clear metrics demonstrate success in aligning sales and marketing efforts. Concise and results-focused.

B2B Marketing Manager Resume Template

Contact Information
[Full Name]
[email protected] • (XXX) XXX-XXXX • linkedin.com/in/your-name • City, State
Resume Summary
B2B Marketing Manager with [X] years of experience developing and executing integrated marketing strategies for [industry] companies. Expertise in [marketing channels] and [marketing technology], driving [specific KPI] by [percentage] at [Previous Company]. Skilled in lead generation, demand creation, and marketing automation, with a track record of increasing pipeline value by [$X] million. Seeking to leverage comprehensive B2B marketing expertise to accelerate revenue growth and enhance market positioning for [Target Company] through data-driven, customer-centric campaigns.
Work Experience
Most Recent Position
Job Title • Start Date • End Date
Company Name
  • Spearheaded [specific campaign type] campaign targeting [industry/segment], resulting in [X%] increase in qualified leads and [$Y] in new business pipeline within [timeframe]
  • Developed and implemented comprehensive [marketing strategy type] strategy, leveraging [specific tools/platforms], leading to [X%] improvement in customer acquisition cost and [Y%] increase in marketing ROI
Previous Position
Job Title • Start Date • End Date
Company Name
  • Optimized [specific channel] marketing efforts through [analytical method/tool], increasing engagement rates by [X%] and driving [Y%] more marketing qualified leads (MQLs) to sales team
  • Collaborated with [department/team] to develop [type of content], resulting in [X%] increase in website traffic and [Y%] improvement in lead conversion rates
Resume Skills
```
  • Strategic Marketing Planning & Execution
  • [Marketing Automation Platform, e.g., HubSpot, Marketo]
  • Lead Generation & Nurturing
  • [CRM Software, e.g., Salesforce, Zoho]
  • Content Marketing & Strategy
  • Market Research & Competitive Analysis
  • [Digital Marketing Channel, e.g., SEO, PPC]
  • Brand Management & Positioning
  • Data-Driven Decision Making & Analytics
  • [Industry-Specific Marketing Knowledge]
  • Cross-Functional Team Collaboration
  • [Specialized Marketing Certification, e.g., Google Analytics, ABM]
    • ```
    Certifications
    Official Certification Name
    Certification Provider • Start Date • End Date
    Official Certification Name
    Certification Provider • Start Date • End Date
    Education
    Official Degree Name
    University Name
    City, State • Start Date • End Date
    • Major: [Major Name]
    • Minor: [Minor Name]

    So, is your B2B Marketing Manager resume strong enough? 🧐

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    Resume writing tips for B2B Marketing Managers

    Crafting a resume as a B2B Marketing Manager requires clear communication of your strategic impact and cross-departmental collaboration. Avoid vague titles and generic summaries by focusing on measurable outcomes and the skills that drive them. Highlight how your efforts lead to meaningful business growth and align with organizational goals.
    • Instead of listing your title plainly, specify your role’s scope and impact to provide immediate clarity on your expertise and responsibilities as a B2B Marketing Manager.
    • Replace generic summaries with concise statements that showcase your unique value and how your strategies contributed to revenue growth or market expansion.
    • Shift from describing tasks to quantifying results by emphasizing how your marketing initiatives influenced lead generation, conversion rates, or customer retention.
    • Balance campaign metrics with strategic skills to demonstrate not only what you achieved but also the analytical and leadership abilities that fueled those successes.

    Common Responsibilities Listed on B2B Marketing Manager Resumes:

    • Develop and execute data-driven B2B marketing strategies to drive lead generation.
    • Leverage AI tools to optimize marketing campaigns and enhance customer engagement.
    • Collaborate with sales teams to align marketing initiatives with revenue goals.
    • Lead cross-functional teams to implement integrated marketing communications plans.
    • Analyze market trends to identify new opportunities and competitive advantages.

    B2B Marketing Manager resume headline examples:

    Your role sits close to other departments, so hiring managers need quick clarity on what you actually do. That title field matters more than you think. Hiring managers look for clear, recognizable B2B Marketing Manager titles. If you add a headline, focus on searchable keywords that matter.

    Strong Headlines

    Results-Driven B2B Marketing Strategist | 300% ROI Specialist

    Weak Headlines

    Experienced B2B Marketing Manager with Strong Skills

    Strong Headlines

    Digital-First B2B Marketing Leader | AI-Powered Campaign Innovator

    Weak Headlines

    Dedicated Professional Seeking Marketing Leadership Role

    Strong Headlines

    Global B2B Marketing Expert | SaaS Growth Hacker

    Weak Headlines

    B2B Marketer with 10+ Years of Industry Experience
    🌟 Expert Tip

    Resume Summaries for B2B Marketing Managers

    Your resume summary is prime real estate for showing b2b marketing manager value quickly. This section determines whether recruiters continue reading or move to the next candidate. Position yourself strategically by highlighting your most relevant accomplishments and skills that directly match what employers seek. Most job descriptions require that a b2b marketing manager has a certain amount of experience. That means this isn't a detail to bury. You need to make it stand out in your summary. Lead with your years of experience, quantify your achievements with specific metrics, and mention relevant tools or platforms. Skip objectives unless you lack relevant experience. Align every word with the job requirements.

    Strong Summaries

    • Results-driven B2B Marketing Manager with 8+ years of experience, specializing in account-based marketing and marketing automation. Increased lead generation by 150% and reduced customer acquisition costs by 30% at XYZ Corp. Expertise in Marketo, Salesforce, and data-driven decision-making.

    Weak Summaries

    • Experienced B2B Marketing Manager with a passion for developing and executing marketing strategies. Proficient in various marketing tools and techniques. Strong communication and leadership skills with a track record of successful campaigns.

    Strong Summaries

    • Innovative B2B Marketing Manager with a track record of developing AI-powered personalization strategies. Led a cross-functional team to implement a predictive analytics platform, resulting in a 40% increase in conversion rates. Proficient in machine learning algorithms and marketing technology integration.

    Weak Summaries

    • Detail-oriented B2B Marketing Manager seeking new opportunities to apply my skills and knowledge. Familiar with digital marketing platforms and CRM systems. Committed to driving business growth and improving marketing ROI.

    Strong Summaries

    • Strategic B2B Marketing Manager with expertise in global market expansion and localization. Spearheaded entry into 5 new international markets, achieving 200% revenue growth in APAC region. Skilled in cultural adaptation, multilingual content creation, and international SEO optimization.

    Weak Summaries

    • Dedicated B2B Marketing Manager with experience in lead generation and customer acquisition. Skilled in creating marketing materials and managing social media campaigns. Team player with excellent organizational and time management abilities.

    Resume Bullet Examples for B2B Marketing Managers

    Strong Bullets

    • Spearheaded a data-driven ABM campaign, resulting in a 45% increase in qualified leads and $2.3M in new revenue within 6 months

    Weak Bullets

    • Managed various B2B marketing campaigns to generate leads for the sales team

    Strong Bullets

    • Orchestrated the implementation of a marketing automation platform, reducing campaign execution time by 30% and improving lead nurturing efficiency by 25%

    Weak Bullets

    • Collaborated with team members to create content for social media and email marketing

    Strong Bullets

    • Led a cross-functional team to develop and launch a thought leadership program, generating 15,000+ downloads and securing 5 speaking engagements at major industry conferences

    Weak Bullets

    • Assisted in the organization of trade shows and events to promote company products

    Bullet Point Assistant

    Use the dropdowns to create the start of an effective bullet that you can edit after.

    The Result

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    🌟 Expert tip

    Essential skills for B2B Marketing Managers

    It's tempting to load your resume with campaign metrics and forget the skills that drove those results. But hiring managers want to see how you strategize, not just what you delivered. Most B2B Marketing Manager job descriptions list hard skills like marketing automation platforms and analytics tools alongside soft skills like cross-functional collaboration and strategic thinking. Your resume should showcase these skills prominently in your Skills section and woven throughout your experience.

    Hard Skills

    • Marketing Automation Platforms (e.g. Marketo, HubSpot)
    • Account-Based Marketing (ABM)
    • Customer Relationship Management (CRM) Systems (e.g. Salesforce)
    • Lead Generation and Nurturing
    • Content Marketing Strategy and Execution
    • Search Engine Optimization (SEO)
    • Pay-Per-Click (PPC) Advertising
    • Social Media Advertising and Management
    • Email Marketing Campaigns
    • Event Planning and Execution
    • Sales Enablement and Support
    • Data Analysis and Reporting

    Soft Skills

    • Leadership and Team Management
    • Communication and Presentation Skills
    • Collaboration and Cross-Functional Coordination
    • Problem Solving and Critical Thinking
    • Adaptability and Flexibility
    • Time Management and Prioritization
    • Empathy and Customer-Centric Mindset
    • Decision Making and Strategic Planning
    • Data Analysis and Interpretation
    • Project Management and Planning
    • Creativity and Innovation
    • Relationship Building and Networking

    Resume Action Verbs for B2B Marketing Managers:

    • Strategized
    • Executed
    • Analyzed
    • Collaborated
    • Innovated
    • Optimized
    • Generated
    • Orchestrated
    • Leveraged
    • Facilitated
    • Nurtured
    • Spearheaded
    • Personalized
    • Integrated
    • Amplified
    • Researched
    • Coordinated
    • Monitored

    Tailor Your B2B Marketing Manager Resume to a Job Description:

    Highlight Your B2B Strategy Expertise

    Carefully examine the job description for specific B2B marketing strategies and tactics they prioritize. Emphasize your experience with these strategies in your resume summary and work experience sections, using the same terminology. If you have experience with similar strategies, illustrate how your skills are transferable and relevant to their needs.

    Showcase Your Success in Lead Generation and Conversion

    Identify the company's goals related to lead generation and conversion as outlined in the job posting. Tailor your work experience to highlight your achievements in these areas, using specific metrics such as lead conversion rates, customer acquisition costs, or sales growth. Quantify your success with data that aligns with their business objectives.

    Emphasize Industry-Specific Knowledge

    Pinpoint any industry-specific requirements mentioned in the job description and adjust your resume to reflect your expertise in these areas. Highlight your understanding of industry trends, customer behaviors, and market dynamics, and showcase any relevant experience with similar business challenges or market segments.

    ChatGPT Resume Prompts for B2B Marketing Managers

    B2B Marketing Manager roles have grown more complex, blending strategy, data, and technology. That makes turning broad duties into clear, impactful resume content tougher than ever. A ChatGPT resume builder helps you connect your real-world work to measurable results. Make your experience stand out. Use these prompts to get started.

    B2B Marketing Manager Prompts for Resume Summaries

    1. Create a summary for me that highlights my experience leading B2B marketing campaigns using [specific tools] to drive [specific outcome].
    2. Write a resume summary emphasizing my ability to develop data-driven strategies that increased lead generation by [percentage] in [timeframe].
    3. Generate a concise summary showcasing my expertise in managing cross-functional teams and optimizing marketing funnels for [industry or product].

    B2B Marketing Manager Prompts for Resume Bullets

    1. Write achievement-focused bullet points describing how I improved campaign ROI by [percentage] through targeted content and automation tools like [tool name].
    2. Create measurable resume bullets that explain how I increased qualified leads by [number] using multi-channel strategies and CRM platforms such as [platform].
    3. Generate results-driven bullet points detailing how I streamlined marketing workflows, reducing costs by [amount] while boosting engagement metrics.

    B2B Marketing Manager Prompts for Resume Skills

    1. List key marketing skills I use daily, including tools like [tool names], data analysis, and campaign management for B2B audiences.
    2. Help me structure a skills section that highlights my expertise in marketing automation, CRM software, and strategic planning.
    3. Create a skills list emphasizing my proficiency with digital marketing platforms, lead nurturing, and cross-team collaboration.

    Resume FAQs for B2B Marketing Managers:

    How long should I make my B2B Marketing Manager resume?

    Aim for a one to two-page resume for a B2B Marketing Manager role. This length allows you to highlight relevant experience and achievements without overwhelming the reader. Focus on quantifiable results and key projects that demonstrate your strategic impact. Use concise bullet points and prioritize recent and relevant roles to make the most of the space. Tailor your resume to each job application by emphasizing skills and experiences that align with the specific role.

    What is the best way to format my B2B Marketing Manager resume?

    A hybrid resume format is ideal for B2B Marketing Managers, blending chronological and functional elements. This format showcases your career progression while highlighting key skills and achievements. Include sections like a professional summary, key skills, work experience, and education. Use clear headings and bullet points for readability. Ensure your resume reflects your ability to drive B2B marketing strategies, manage cross-functional teams, and achieve measurable business outcomes.

    What certifications should I include on my B2B Marketing Manager resume?

    Relevant certifications for B2B Marketing Managers include Certified Business Marketing Professional (CBMP), HubSpot Inbound Marketing Certification, and Google Analytics Certification. These certifications demonstrate expertise in strategic marketing, digital analytics, and inbound methodologies, which are crucial in the B2B landscape. List certifications in a dedicated section, including the issuing organization and date obtained, to highlight your commitment to professional development and staying current with industry trends.

    What are the most common mistakes to avoid on a B2B Marketing Manager resume?

    Common mistakes on B2B Marketing Manager resumes include using generic language, failing to quantify achievements, and neglecting to tailor the resume to the job description. Avoid these by using specific, action-oriented language and including metrics to demonstrate impact. Customize your resume for each application, focusing on relevant skills and experiences. Ensure overall quality by proofreading for errors and maintaining a clean, professional layout that reflects your attention to detail.

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