F & B Marketing Manager

AccorHotel•Miami Beach, FL

About The Position

The F&B Marketing Manager develops, implements, and executes strategic marketing initiatives to promote Delano Miami Beach and its food and beverage offerings, build brand awareness, and support revenue generation. Reporting to the Director of Marketing, the role ensures marketing efforts align with brand standards and business objectives while overseeing digital content, social media, partnerships, advertising, and promotional campaigns. The manager works with hotel leadership and internal departments to strengthen the brand presence, engage customers, and grow revenue. The position covers marketing for Rooms, Food & Beverage, Events, and Spa, with a particular focus on launching Gigi, MK, and upcoming F&B outlets and establishing Delano Miami as a dining destination. Responsibilities include digital marketing, social media support, marketing materials, public relations, media and influencer outreach, events and promotions, performance reporting, budget and vendor management, and coordination with corporate marketing, the PR agency, and hotel teams. The role also requires effective communication, flexibility, and occasional lateral service to support exceptional guest service.

Requirements

High school diploma or equivalent education.
At least 3 years of marketing experience; the posting specifies a preferred experience range of 3–5 years.
Strong understanding of marketing principles, including branding, digital marketing, public relations, and social media strategy.
Proficiency with digital marketing tools.
Experience working with design teams or creative agencies to develop branded materials and content.
Excellent verbal and written English communication skills, including the ability to write compelling content and communicate professionally across departments.
Strong organization and project management skills, with the ability to manage multiple campaigns in a fast-paced environment.
Ability to analyze data and marketing KPIs to evaluate campaign effectiveness and ROI.
Experience coordinating public relations and influencer outreach, including press visits and media engagement.
Strong attention to detail, creativity, and passion for hospitality and guest experience.
Flexibility and responsiveness to changing business needs and deadlines.
Ability to sit, walk, and use office equipment for extended periods; occasional lifting of marketing materials up to 20 lbs may be required.
Maintain a neat, clean, and well-groomed appearance and follow applicable department uniform guidelines.

Nice To Haves

Bachelor's degree in Marketing, Communications, Hospitality, or a related field.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint), Canva, or Adobe Creative Suite.

Responsibilities

Develop and execute marketing strategies aligned with the hotel's brand identity and business goals across Rooms, Food & Beverage, Events, and Spa.
Support the successful launch of Gigi, MK, and upcoming F&B outlets, helping establish Delano Miami as a dining destination.
Collaborate with management to implement the brand narrative for Gigi and MK for local and international guests.
Manage digital marketing, including website content, SEO/SEM, email campaigns, online promotions, and paid media.
Assist the Director of Marketing with the hotel's social media process.
Coordinate production of brochures, flyers, menus, signage, and in-room collateral in line with brand guidelines.
Build relationships with local businesses, tourism boards, and media partners to increase exposure and support co-branded opportunities.
Plan and execute promotional campaigns for special events, holidays, room packages, and F&B offerings.
Organize and lead weekly marketing meetings with internal teams and Head Office to review activities and plan initiatives.
Develop a targeted list of local and international media publications and an aligned communications calendar.
Track marketing performance and prepare reports on campaign effectiveness, website traffic, social engagement, and ROI.
Manage public relations activities, including press releases, media outreach, press visits, and influencer relationships.
Work with Sales, F&B, Revenue, and Operations teams to support promotions and drive traffic to revenue outlets.
Coordinate with corporate marketing and branding teams to ensure local compliance and use corporate assets.
Coordinate with the assigned PR agency to identify and invite relevant influencers and bloggers.
Assist with photography and video shoots for the property, including seasonal campaigns and digital advertisements.
Support event marketing and onsite activations to increase local traffic and guest engagement.
Monitor competitor activity and market trends to identify opportunities for brand positioning and guest outreach.
Manage marketing budgets and vendor relationships, ensuring cost-effective spending and timely project execution.
Regularly update and manage food and beverage menus across platforms.
Schedule weekly meetings with Operations and Head Office to align on events and content strategy.
Communicate clearly with venue teams and team members, listen to requests, respond appropriately, and provide accurate information.
Remain calm and alert during emergency situations and use judgment to make decisions, adapting procedures when needed.
Perform related tasks as needed to support exceptional guest service.