Marketing Mgr Military

The Michaels Organization•Fort Moore, GA

About The Position

The Marketing Manager is responsible for planning, developing, and implementing marketing strategies, marketing communications, and resident relations for the project. The role supports occupancy and resident retention goals, manages marketing budgets and advertising efforts, monitors project reputation and marketing performance, and coordinates resident events and communications. The position works with village management and site staff, vendors, and other partners to deliver marketing programs and resident relations goals. Work is primarily in an office setting, with site and external office visits potentially required several times per week. The role may involve occasional evening and weekend work, outdoor activities and physical labor in connection with community events, high-stress situations, and some travel, including occasional overnight stays.

Requirements

Three to five years of experience in marketing, communications, real estate, or a related discipline.
Bachelor’s degree, or an equivalent combination of education and experience, in marketing, communications, real estate, or a related discipline.
Demonstrated skills, knowledge, and experience in designing and executing marketing, communications, and public relations activities.
Strong creative, strategic, analytical, organizational, and personal sales skills.
Experience developing and managing budgets.
Successful experience in communication, writing, and editing for tasks including press releases, presentations, and negotiating with media.
Experience overseeing the design and production of print materials, publications, and websites.
Computer literacy in word processing, database management, and page layout.
Commitment to working with diverse teams.
Strong oral and written communication skills.
Ability to manage multiple projects at a time.

Responsibilities

Create and implement marketing programs, initiatives, and strategies to support project occupancy and resident retention goals.
Manage the marketing budget and assist with development of the annual budget.
Monitor online reviews, communications, and ratings; collaborate with appropriate staff to prepare and post responses.
Review traffic and traffic sources across properties to identify patterns and trends, assess marketing tactics, and adjust strategies and methods as needed.
Manage and monitor advertising campaigns, signage, and leasing specials; analyze the effectiveness and financial impact of current and potential marketing programs.
Coordinate the appearance of print and electronic materials, including e-marketing, the website, social media, advertising collateral, monthly newsletters, resident correspondence, and event flyers.
Manage and maintain relationships with third-party marketing and advertising vendors, and oversee prospect communications programs.
Achieve marketing and resident relations goals and financial objectives.
Plan and coordinate monthly marketing events for current residents; evaluate event effectiveness and develop new plans that meet residents’ interests.
Coordinate with village management staff on events and marketing programs, and build a cohesive team atmosphere by engaging site staff in resident relations programs.
Assist with special projects, including event planning, employee recognition, and sponsorship programs.