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Social Media Marketing Manager - Healthcare - Remote

DrHouse, Inc.•Columbus, OH
•Remote
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About The Position

DrHouse, a growing U.S. telehealth company, is seeking a hands-on, highly organized Social Media Marketing Manager to build and own social campaigns that drive awareness, website traffic, new patients, and use of the company's services. The manager will learn the business and its audiences, develop campaign ideas, create content, manage engagement, and use performance data to improve results. Performance will be measured by growth, meaningful engagement, and conversion. The role manages Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for the other channels. It develops campaigns tied to business priorities, seasonal moments, audience needs, and trends, and maintains a rolling 30-day content and campaign calendar. The manager generates ideas and writes hooks, captions, and post copy, and creates everyday posts in Canva using templates, existing assets, carousels, user-generated content, and simple short-form video. The role also contributes to UGC and creator strategy, community engagement, testing, and weekly performance reporting. The manager helps set the social look and feel, including templates and content formats, and is expected to produce most everyday posts independently in Canva. Additional creative support may be brought in for advanced design, animation, or video editing, while the manager owns the idea, direction, and day-to-day execution. The position requires understanding or quickly learning healthcare marketing rules, including patient privacy (HIPAA), appropriate health claims, and when to escalate content or comments. Some content will require compliance review before publication. The schedule requires regular overlap with U.S. Central Time business hours.

Requirements

  • Proven experience growing social accounts with results beyond follower counts and running campaigns from idea to results.
  • Excellent written English and strong social copywriting skills.
  • Strong Canva skills, good visual judgment, and short-form video experience.
  • Highly organized and comfortable reading performance data.
  • Creative and proactive, with the ability to work independently and with marketing and creative partners.
  • Comfortable using AI tools to work faster while exercising judgment to avoid generic, AI-generated content.
  • Healthcare or regulated-industry experience is required.
  • Regular overlap with U.S. Central Time business hours.

Responsibilities

  • Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for the other channels.
  • Develop social campaigns tied to business priorities, seasonal moments, audience needs, and trends.
  • Build and maintain a rolling 30-day content and campaign calendar.
  • Generate content ideas and write hooks, captions, and post copy.
  • Create everyday social posts in Canva using templates, existing assets, carousels, user-generated content, and simple short-form video.
  • Help build the UGC and creator strategy, especially for TikTok and Instagram.
  • Engage with relevant accounts, creators, communities, partners, and B2B audiences.
  • Test ideas to increase reach, website traffic, and conversion.
  • Track performance weekly, recommend what to scale, change, or stop, and flag top content for paid promotion.
  • Help establish the social look and feel, including templates and content formats, and own ideas, direction, and day-to-day execution.
  • Follow healthcare marketing rules and escalate content or comments when appropriate; submit content for compliance review when required.

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What This Job Offers

Job Type

Full-time

Career Level

Mid Level

Education Level

No Education Listed

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